"pájaros" App Store Keywords Research Case | ASOTools
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"pájaros" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “pájaros” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “h n m”, “mobile patrol”, “inks”, “photo beautiful”, “practice driving test”, “haskell”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “pájaros” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword pájaros from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
pájaros locos 36 23 249 145
pájaros carpinteros 33 16 249 103
pájaros de fuego ≤5 13 250+ 161
pájaros contra cerdos ≤5 25 250+ 218
pájaros contra cerdos verdes ≤5 25 250+ 217

The search volume of the core keyword pájaros in Google App Store reached 41, its difficulty level reached 9, and the number of apps related to it reached 250+, among them, there are 92 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
iBird Lite Free Guide to Birds ibird pro guide to birds ≤5 16
2
Bird Sounds Ringtones songbirds mad center ≤5 30
3
Birds Live Wallpapers flying bird hd live wallpaper ≤5 30
4
Bird Dog Simulator dog catch birds ≤5 4
5
bird ringtones for phone, bird sounds ringtones tonos de sinsonte ≤5 30
6
Bird Wallpaper bird swift pic ≤5 30
7
Bird Puzzle Games Free bird puzzlez ≤5 30
8
Free Bird Hunting Hero: New Bird Sniper Shooting bird shooter free ≤5 6
9
Bird Hunting Challenge Sniper Shooting 2018 game menembak burung punai ≤5 4
10
Birds Color By Number, pixel bird coloring pixel birds ≤5 14

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
bings 77 20 249 113
docdoc go 73 30 249 202
duck duck go 71 19 249 121
eaglee 66 26 249 143
eagless 66 14 249 66

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Microsoft Bing Search bbing 77 42
2
Bing Wallpapers bing wallpaper 23 15
3
Bing places for business bing places 15 34
4
Bing TV Streams bing tv streams ≤5 6
5
DuckDuckGo Privacy Browser docdoc go 73 30
6
Bing TV Streams XC bimg 56 40
7
Startpage Private Search startpage 41 39
8
backiee (Wallpaper Studio 10) papiers peints 38 19
9
Microsoft Translator bing translator 38 15
10
WebSearchEngines(free) - google/yahoo/bing/... 통합검색 ≤5 23

These five keywords: “bings”, “docdoc go”, “duck duck go”, “eaglee”, “eagless”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Microsoft Bing Search”, “Bing Wallpapers”, “Bing places for business”, “Bing TV Streams”, “DuckDuckGo Privacy Browser”, “Bing TV Streams XC”, “Startpage Private Search”, “backiee (Wallpaper Studio 10)”, “Microsoft Translator”, “WebSearchEngines(free) - google/yahoo/bing/...”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “pájaros”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “pájaros