"puzzle games" App Store Keywords Research Case | ASOTools
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"puzzle games" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “puzzle games” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “polic”, “family”, “animie”, “english to spanish translation”, “new york times”, “amazin prime”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “puzzle games” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword puzzle games from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
puzzle games· 50 32 250+ 198
word puzzle games 31 23 250+ 180
puzzle games for free 30 25 250+ 192
games puzzle 29 26 250+ 197
free puzzle games 26 26 250+ 189

The search volume of the core keyword puzzle games in Google App Store reached 50, its difficulty level reached 44, and the number of apps related to it reached 250+, among them, there are 208 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Jigsaw Free - Popular Brain Puzzle Games jisgsaw 51 11
2
Jigsaw HD - Free Classic Puzzle Games jigsaw 46 69
3
Smart Puzzles Collection smart games 32 29
4
Jigsaw Puzzles Pro ???? - Free Jigsaw Puzzle Games jigsaws puzzles 50 9
5
Magic Jigsaw Puzzles xjigsaw 51 56
6
Puzzle Games "World of Logic Puzzles" solve puzzles 24 24
7
Jigsaw Puzzles - Puzzle Game puzzle 55 92
8
Jigsaw Puzzles Epic jig saw puzzles 50 8
9
Unblock The Ball - Roll & Drag Block Puzzle Games puzzel games 39 32
10
Mansion of Puzzles. Escape Puzzle games for adults 33 несчастья 18 42

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
cogool 100 30 249 227
gamess 75 57 250+ 244
herey poter 75 23 249 138
hartu potter 75 22 250+ 139
harry potters 75 19 250+ 130

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Advanced Search for Google google dorks search ≤5 14
2
Google Clips clipse llc ≤5 22
3
Expeditions sesseger 50 55
4
Image Search - ImageSearchMan image 73 83
5
Just a Compass (Free & No Ads) compass 61 76
6
Pandora Music for TV cellose 41 53
7
Messenger – Text and Video Chat for Free messenger 83 86
8
Reverse Image Search (Multi-Engines) image reverse search 61 15
9
Intrace: Visual Traceroute visual trace route 9 18
10
Flipp - Weekly Shopping flip 51 71

These five keywords: “cogool”, “gamess”, “herey poter”, “hartu potter”, “harry potters”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Advanced Search for Google”, “Google Clips”, “Expeditions”, “Image Search - ImageSearchMan”, “Just a Compass (Free & No Ads)”, “Pandora Music for TV”, “Messenger – Text and Video Chat for Free”, “Reverse Image Search (Multi-Engines)”, “Intrace: Visual Traceroute”, “Flipp - Weekly Shopping”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “puzzle games”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “puzzle games