"pumps" App Store Keywords Research Case | ASOTools
×

"pumps" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “pumps” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “burguer king”, “wallows”, “couples”, “cineplex”, “app store for android”, “mibanco”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “pumps” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword pumps from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
water pumps 41 11 250+ 63
pumps shoes 28 7 249 46
hydraulic pumps 26 8 250+ 62
goulds pumps 18 41 249 242
taco pumps 9 35 250+ 243

The search volume of the core keyword pumps in Google App Store reached 46, its difficulty level reached 12, and the number of apps related to it reached 250+, among them, there are 21 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Centrifugal Pumps (Engineering) centrifugal pump 31 32
2
Mechanical Engineering Pumps plunger pump 12 34
3
Pump Repair pump 35 50
4
Hydraulic Pumps - Lite speroni - water pumps ≤5 30
5
Pump Curves xylem e-xc split case pump ar ≤5 30
6
Pump Size oilfield calculator - pump slippage ≤5 30
7
Jacuzzi Pumps jacuzzi pumps ≤5 27
8
Pro Series Pumps CONNECT – Exceeding Expectations! phcc pro series ≤5 26
9
I.T.I Fitter Pumps plunger pump 12 34
10
NETZSCH NEMO® Pumps netzsch notos pumps ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
cleverness 68 62 250+ 239
planet fittness 66 18 249 119
gas 64 70 250+ 44
pelaton 61 44 250+ 214
safeway 59 45 250+ 189

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Brain It On! - Physics Puzzles bring it on 28 47
2
Skillz - Logic Brain Games gmes 58 58
3
Easy Game - Brain Test & Free Tricky Mind Puzzle easy 65 84
4
Peak – Brain Games & Training peak 44 58
5
Brain Training holdings 45 24
6
Brain Test: Tricky Puzzles brain games 48 43
7
Unblock Me FREE unblocked game 46 13
8
Brain Test 2: Tricky Stories vrain test 2 31 30
9
Wordscapes word s 66 65
10
Brain Out – Can you pass it? braim 53 33

These five keywords: “cleverness”, “planet fittness”, “gas”, “pelaton”, “safeway”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Brain It On! - Physics Puzzles”, “Skillz - Logic Brain Games”, “Easy Game - Brain Test & Free Tricky Mind Puzzle”, “Peak – Brain Games & Training”, “Brain Training”, “Brain Test: Tricky Puzzles”, “Unblock Me FREE”, “Brain Test 2: Tricky Stories”, “Wordscapes”, “Brain Out – Can you pass it?”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “pumps”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “pumps