"pump" App Store Keywords Research Case | ASOTools
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"pump" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “pump” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “leicester”, “f"18”, “senor de los cielos”, “stress-relief”, “breed”, “versailles”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “pump” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword pump from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
pumpkins 56 10 250+ 23
pumps 46 11 250+ 17
pumpkin 43 55 250+ 18
smashing pumpkins 41 38 250+ 177
pumpkin smash 41 35 250+ 171

The search volume of the core keyword pump in Google App Store reached 35, its difficulty level reached 49, and the number of apps related to it reached 250+, among them, there are 13 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Pump It Up M: Beat Finger Step pump it up 26 32
2
Pump Size oilfield calculator - pump slippage ≤5 30
3
Pump Curves xylem e-xc split case pump ar ≤5 30
4
Mind Pump mind pump games ltd ≤5 30
5
Pump Buddy breast pumping schedule ≤5 30
6
Pump Repair xylem e-xc split case pump ar ≤5 30
7
Breastfeeding Newborn tracker, pump and baby diary breast pumping 34 12
8
Bicycle Pump - Pumping Tires sounds cycle ≤5 6
9
Elvie Pump elvie pump 34 48
10
Pump sizing submersible pump selection app ≤5 12

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
gas station near me 65 17 250+ 127
gas 64 71 250+ 45
gucci 60 31 250+ 136
br gas 53 30 248 154
bp 51 36 248 41

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
GasBuddy: Find and Pay for Cheap Gas and Fuel gas 64 71
2
Gas Station & Fuel Finder nearest gas station 48 15
3
Gas Guru: Cheap gas prices ricker's 12 38
4
BPme: Pay for Gas, Get Fuel Rewards bp 51 36
5
Gas Station Car Driving Simulator Car Parking Game gaz station 83 12
6
fuelService petrol stations 44 12
7
GetUpside: Save BIG on gas and food upside 29 40
8
Gas Station: Car Driving Games pumping station 11 27
9
My 76 76 34 35
10
Speedway Fuel & Speedy Rewards sppedway 50 30

These five keywords: “gas station near me”, “gas”, “gucci”, “br gas”, “bp”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “GasBuddy: Find and Pay for Cheap Gas and Fuel”, “Gas Station & Fuel Finder”, “Gas Guru: Cheap gas prices”, “BPme: Pay for Gas, Get Fuel Rewards”, “Gas Station Car Driving Simulator Car Parking Game”, “fuelService”, “GetUpside: Save BIG on gas and food”, “Gas Station: Car Driving Games”, “My 76”, “Speedway Fuel & Speedy Rewards”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “pump”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “pump