"pulse" App Store Keywords Research Case | ASOTools
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"pulse" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “pulse” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “microsoft works”, “parcheggi”, “mer”, “etflix”, “jc penney”, “solitaire spider”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “pulse” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword pulse from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
pulse oxymeter 51 8 250+ 103
pulse ocimeter 51 8 250+ 99
pulse oximeters 51 7 250+ 91
pulse oximetrr 51 6 250+ 79
oximeter pulse 51 30 250+ 94

The search volume of the core keyword pulse in Google App Store reached 51, its difficulty level reached 60, and the number of apps related to it reached 249, among them, there are 39 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Pulse SMS (Phone/Tablet/Web) pukse 46 31
2
Pulse ncr 32 42
3
Heart Rate Plus - Pulse & Heart Rate Monitor oximeter pulse 51 30
4
Brightspace Pulse bright space 56 28
5
Sengled Pulse sengled pulse 10 36
6
Instant Heart Rate: HR Monitor & Pulse Checker heart 53 72
7
Pulse Secure pulse secure 35 41
8
ADT Pulse ® adt pulse 34 37
9
Pulse for Booking.com Partners extranet 46 50
10
Driver Pulse by Tenstreet clearinghouse 27 42

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
spotyfyty 82 30 250+ 226
ewvpn 80 68 249 248
bôking 80 16 250+ 92
boonking 80 30 250+ 208
telegram 75 51 250+ 51

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
projectM Music Visualizer TV preject ≤5 21
2
Spotify: Listen to new music, podcasts, and songs espoty fay 82 60
3
Stitcher - Podcast Player stitcher 38 37
4
YouTube Kids youtoubu 100 30
5
Samsung Music samsung music 27 25
6
Music Player - MP3 Player mp3 65 88
7
TIDAL Music - Hifi Songs, Playlists, & Videos ap tiode 72 30
8
BlackPlayer EX Music Player black player ex premium ≤5 27
9
Music Player- MP3 Player, Free Music App 노래듣기앱 ≤5 2
10
Free Music: Songs song 61 78

These five keywords: “spotyfyty”, “ewvpn”, “bôking”, “boonking”, “telegram”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “projectM Music Visualizer TV”, “Spotify: Listen to new music, podcasts, and songs”, “Stitcher - Podcast Player”, “YouTube Kids”, “Samsung Music”, “Music Player - MP3 Player”, “TIDAL Music - Hifi Songs, Playlists, & Videos”, “BlackPlayer EX Music Player”, “Music Player- MP3 Player, Free Music App”, “Free Music: Songs”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “pulse”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “pulse