"probability" App Store Keywords Research Case | ASOTools
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"probability" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “probability” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “sahara desert”, “future”, “piamo”, “eloping”, “gundam wing”, “bola”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “probability” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword probability from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
probability-distributions 28 13 250+ 83
probability distributions 28 13 250+ 80
distributions probability 28 11 250+ 74
probability calculator 23 6 250+ 44
experimental probability 18 32 250+ 199

The search volume of the core keyword probability in Google App Store reached 32, its difficulty level reached 20, and the number of apps related to it reached 250+, among them, there are 20 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Probability Math Puzzles wahrscheinlichkeit 16 4
2
Probability Mathematics experimental probability 18 32
3
Probability Distributions distribution 48 37
4
Probability Distributions Visualized tablas de distribución normal 24 17
5
Probability and Statistics probability and statistics 17 9
6
Pocket Probability konstiantyn markov ≤5 30
7
Probability Calculator probability calculator 23 6
8
Probability Distributions erlang distribution ≤5 30
9
Statistics and Probability - QuexHub learn statistics 11 4
10
Probability Simulations markov chains 18 36

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
mathway 69 30 250+ 163
mathesy 68 38 250+ 198
cheg 61 54 250+ 225
chegg 61 51 250+ 213
cheggs 61 46 250+ 208

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Mathway: Scan Photos, Solve Problems mathesy 68 38
2
Photomath fotomac 72 30
3
Cymath - Math Problem Solver cymath 42 23
4
Microsoft Math Solver math solver 39 17
5
MalMath: Step by step solver lhopital 24 30
6
Qanda: Free Math Solutions quendo 39 30
7
Symbolab - Math solver simbolapp 60 47
8
yHomework - Math Solver yhomework ≤5 19
9
Socratic by Google socratic 61 40
10
Math Scanner By Photo - Solve My Math Problem solve problem 41 16

These five keywords: “mathway”, “mathesy”, “cheg”, “chegg”, “cheggs”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Mathway: Scan Photos, Solve Problems”, “Photomath”, “Cymath - Math Problem Solver”, “Microsoft Math Solver”, “MalMath: Step by step solver”, “Qanda: Free Math Solutions”, “Symbolab - Math solver”, “yHomework - Math Solver”, “Socratic by Google”, “Math Scanner By Photo - Solve My Math Problem”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “probability”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “probability