"positivity" App Store Keywords Research Case | ASOTools
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"positivity" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “positivity” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “shoot games”, “fahrschule”, “mobile legends bangbang”, “zombie games”, “mrio”, “reeds”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “positivity” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword positivity from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
power of positivity 18 2 250+ 59
motivation daily & positivity 12 3 249 65
365 positivity ≤5 8 249 98
positivity daily ≤5 3 249 72
ivf positivity ≤5 30 250+ 240

The search volume of the core keyword positivity in Google App Store reached 48, its difficulty level reached 21, and the number of apps related to it reached 250+, among them, there are 89 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Positivo - Happiness through Positivity positivity inspires ≤5 2
2
Daily Affirmations - Fill your day with positivity affirmations for success 14 1
3
Smilin - Daily Positivity and Uplift your mood brighten - uplift your day ≤5 30
4
Upbeat Mind: Positivity Trainer biais 19 30
5
Positivity Hub sincerely - send positivity ≤5 30
6
Positivity positivity inspires ≤5 2
7
Selfpause: Positive Affirmations & Manifestations manifestations 48 12
8
365 Gratitude: Self-Care Journal self care decisions, llc ≤5 28
9
Always Positive - Daily Motivational Quotes mannerism 33 44
10
Reflectly: Diary, Gratitude Journal & Mood Tracker gagroot 51 59

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
ficpok 100 71 249 244
convid19 87 32 246 159
tiek took 83 58 249 236
саnva 82 63 250+ 242
espoty fay 82 60 249 230

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Facemoji Emoji Keyboard:Emoji Keyboard,Theme,Font kyoboard 60 22
2
Agar.io agar.io 61 12
3
WEBTOON weebtoone 65 39
4
Reddit reddit 77 59
5
Hulu: Stream TV shows & watch the latest movies hulu 75 34
6
Minecraft minecraft 80 95
7
Epic: Kids' Books & Educational Reading Library epic 65 79
8
DocuSign - Upload & Sign Docs docu sign 58 23
9
Epic Race 3D american ninja warrior 31 16
10
AncestryDNA - Genetic Testing ancestry dna 46 23

These five keywords: “ficpok”, “convid19”, “tiek took”, “саnva”, “espoty fay”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Facemoji Emoji Keyboard:Emoji Keyboard,Theme,Font”, “Agar.io”, “WEBTOON”, “Reddit”, “Hulu: Stream TV shows & watch the latest movies”, “Minecraft”, “Epic: Kids' Books & Educational Reading Library”, “DocuSign - Upload & Sign Docs”, “Epic Race 3D”, “AncestryDNA - Genetic Testing”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “positivity”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “positivity