"popstars" App Store Keywords Research Case | ASOTools
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"popstars" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “popstars” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “smh”, “amazon video prime”, “serp”, “meses”, “downs”, “nbcs”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “popstars” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword popstars from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
lynnsee popstars 2 ≤5 30 250+ 179
popstars 2017 ≤5 30 250+ 147
lynnsee popstars ≤5 18 250+ 167
my popstars ≤5 13 250+ 142
popstars2 ≤5 28 250+ 247

The search volume of the core keyword popstars in Google App Store reached 43, its difficulty level reached 18, and the number of apps related to it reached 250+, among them, there are 132 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
PopStar! popstar 38 30
2
PopStar Funny 2020 popstar! 2016-the most interesting clearing game ≤5 30
3
Pop Star Classic samestar 36 32
4
Pop Magic Star - Free Rewards pop star magic 14 17
5
Pops!2020 Free pop 2020 23 14
6
PopStar Block Puzzle kill time 星星坠落:天天消消乐不停 ≤5 30
7
Lucky Popstar 2020 - Play every day & every time lucky bopstar ≤5 20
8
Crazy Popstar – Free Star Crossed Games crazystar ≤5 25
9
Pop Star- Free Puzzle Game 2020 popping puzzle ≤5 30
10
Lucky Popstar: Pop Star Puzzle lucky popstar 2019 ≤5 14

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
netglixx 93 30 249 29
wotchap 90 30 249 245
best buu 82 53 249 227
tibify 80 69 249 247
c o c o 70 22 246 128

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Hulu: Stream TV shows & watch the latest movies hulu 75 36
2
Pluto TV - It’s Free TV tv 63 88
3
XUMO: Free Streaming TV Shows and Movies entertainments 50 42
4
STARZ st 60 74
5
Speedtest by Ookla speeddtest 90 32
6
Puffin TV Browser orphan 46 36
7
Netflix nèlix 93 68
8
Just Dance Now danced 56 6
9
DIRECTV directv 63 30
10
Need for Speed™ No Limits need for speed 53 38

These five keywords: “netglixx”, “wotchap”, “best buu”, “tibify”, “c o c o”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Hulu: Stream TV shows & watch the latest movies”, “Pluto TV - It’s Free TV”, “XUMO: Free Streaming TV Shows and Movies”, “STARZ”, “Speedtest by Ookla”, “Puffin TV Browser”, “Netflix”, “Just Dance Now”, “DIRECTV”, “Need for Speed™ No Limits”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “popstars”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “popstars