"pop" App Store Keywords Research Case | ASOTools
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"pop" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “pop” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “education”, “coinbase”, “wishing”, “p l a y s t o r e”, “overwatch”, “spell”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “pop” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword pop from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
wallpoper 77 25 250+ 185
popeye 68 33 249 160
pop smoke 65 30 250+ 7
popeyes 63 27 249 167
poplet 61 41 249 185

The search volume of the core keyword pop in Google App Store reached 52, its difficulty level reached 78, and the number of apps related to it reached 250+, among them, there are 132 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Funko Pop! Blitz funko pops 37 18
2
Pop Now pop tv 40 25
3
Gears POP! gears 39 26
4
Bubble Pop Origin! Puzzle Game p op 56 36
5
POP! Slots ™- Play Vegas Casino Slot Machines! free pop slots chips 33 44
6
Tap Tap Music-Pop Songs pop music 30 31
7
Evo Pop e.v.o 46 15
8
Angry Birds POP Bubble Shooter bides 33 50
9
DreamWorks Trolls Pop: Bubble Shooter & Collection torlls 56 32
10
Bubble Pop! Puzzle Game Legend popplers 11 38

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
ecoles direct 68 22 249 122
schitt s creek 66 60 249 238
pop smoke 65 30 250+ 7
shazam 64 45 250+ 205
po 63 70 250+ 104

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
StudentSquare student square 21 26
2
Marshall IL Schools marshall public schools, mo ≤5 30
3
LAUSD lausd email 41 23
4
Wyzant - Find Expert Tutors wyzant 32 34
5
CompanyCam company cam 22 25
6
Digimkey digikey student ≤5 30
7
MHSAA - Mobile mhsaa 21 42
8
Amazon Cloud Cam amazon camera 23 20
9
Pioneer Central Schools, NY pioneer pleasantville school district 56 ≤5 30
10
GPB Sports high school cube ≤5 30

These five keywords: “ecoles direct”, “schitt s creek”, “pop smoke”, “shazam”, “po”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “StudentSquare”, “Marshall IL Schools”, “LAUSD”, “Wyzant - Find Expert Tutors”, “CompanyCam”, “Digimkey”, “MHSAA - Mobile”, “Amazon Cloud Cam”, “Pioneer Central Schools, NY”, “GPB Sports”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “pop”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “pop