"pong" App Store Keywords Research Case | ASOTools
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"pong" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “pong” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “funciones trigonometricas”, “millennials”, “mmmm-mmmm-mmmm”, “money converter”, “sunkin”, “mars”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “pong” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword pong from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
pongerest 66 46 250+ 222
spongebobs 63 16 249 110
spongebob 62 13 248 91
spongebob meme 51 37 248 185
sponge bob 51 10 249 83

The search volume of the core keyword pong in Google App Store reached 41, its difficulty level reached 61, and the number of apps related to it reached 250+, among them, there are 18 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Ping Pong pong game 19 14
2
PONG - Classic Arcade Game pong atari 14 3
3
Pong Classic - Table Tennis pong fun - classic arcade game ≤5 30
4
Pong pong watch ≤5 28
5
Pong Ball Game - Classic Neon pong balls ≤5 11
6
Pong Pong-Find your Among US mates pongpong 19 24
7
Free Pong pong free ≤5 3
8
Pong caveman pong ≤5 13
9
Pong Party 3D pong party 3d 7 19
10
Beer Pong cup pong 22 15

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
timber tenis 60 57 250+ 239
tennis 58 73 250+ 49
tênis 56 18 248 109
tenis 56 13 249 62
tennisy 51 60 250+ 246

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Timber Roller timber man 8 23
2
Tap Tap Timber - Wood Idle Clicker timber slash - best clicker ≤5 30
3
Lumbersquare - Timber Tycoon lumber tycoon 2 18 33
4
Tennis Clash: 1v1 Free Online Sports Game tennis 58 73
5
3D Tennis tinis 46 34
6
Idle Forest Tycoon lumber tycoon ≤5 14
7
Lumberjack Simulator Truck Driving 3D Game lumberjack truck driver 3d ≤5 30
8
Virtual Table Tennis 3D pinong ≤5 27
9
Timber Factory timber 35 40
10
Forest: Stay focused focuses 65 21

These five keywords: “timber tenis”, “tennis”, “tênis”, “tenis”, “tennisy”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Timber Roller”, “Tap Tap Timber - Wood Idle Clicker”, “Lumbersquare - Timber Tycoon”, “Tennis Clash: 1v1 Free Online Sports Game”, “3D Tennis”, “Idle Forest Tycoon”, “Lumberjack Simulator Truck Driving 3D Game”, “Virtual Table Tennis 3D”, “Timber Factory”, “Forest: Stay focused”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “pong”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “pong