"police department" App Store Keywords Research Case | ASOTools
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"police department" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “police department” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “toys r us”, “fabric”, “webex teams”, “8×8”, “mccoys”, “ertuğrul gazi”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “police department” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword police department from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
austin police department 13 34 250+ 229
irving police department 9 34 250+ 234
lompoc police department 9 18 250+ 131
albuquerque police department 7 30 249 228
henderson police department 7 17 249 136

The search volume of the core keyword police department in Google App Store reached 39, its difficulty level reached 26, and the number of apps related to it reached 250+, among them, there are 78 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Gainesville Florida Police Department gainesville 20 38
2
Phenix City Police Department city of placerville police department ≤5 30
3
Newark Police Division, NJ newark police division, nj ≤5 30
4
Austin Police Department austin police department 13 34
5
City Police Patrol Driving poline 9 34
6
Virtual Dad Police Family Games virtual dad police family games ≤5 30
7
Portage IN Police Department portage 28 45
8
Pretend Play : Police Station pretend play police station ≤5 30
9
St. Gabriel Police Department gabrielapp ≤5 30
10
Yuma Police Department yuma police department ≤5 28

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
comiceria virtual 77 57 249 225
comiceria birtual 77 53 250+ 220
comisaria virtual 77 44 250+ 204
yelping 58 49 249 219
polic 56 79 250+ 162

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
virtual police officer simulator: cops and robbers virtual police officer family ≤5 30
2
Virtual City Police Airport Manager Family Games city airport manager ≤5 10
3
TIB Virtual central 132 ≤5 25
4
REGISTRO E IDENTIDAD www.comiceria virtual.cl 48 48
5
Carabineros Runner : Juego Chileno Gratis comisaria virtual 77 44
6
Virtual Police Family Game 2020 -New Virtual Games comiceria birtual 77 53
7
Policia Movil PNP comisaria virtual.cl 53 57
8
App Permission Manager permisos apk ≤5 7
9
Museo Carabineros de Chile carabineros de chile permisos ≤5 27
10
QR Code Reader terceros 9 23

These five keywords: “comiceria virtual”, “comiceria birtual”, “comisaria virtual”, “yelping”, “polic”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “virtual police officer simulator: cops and robbers”, “Virtual City Police Airport Manager Family Games”, “TIB Virtual”, “REGISTRO E IDENTIDAD”, “Carabineros Runner : Juego Chileno Gratis”, “Virtual Police Family Game 2020 -New Virtual Games”, “Policia Movil PNP”, “App Permission Manager”, “Museo Carabineros de Chile”, “QR Code Reader”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “police department”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “police department