"pokemon" App Store Keywords Research Case | ASOTools
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"pokemon" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “pokemon” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “locators”, “playstore”, “ox”, “belinda”, “bleacher report”, “movierulz”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “pokemon” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword pokemon from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
pokemons 68 15 250+ 116
pokemon go 65 18 250+ 122
pokemon gou 58 44 249 201
go pokemon 58 30 250+ 124
pokemone 49 14 250+ 131

The search volume of the core keyword pokemon in Google App Store reached 68, its difficulty level reached 18, and the number of apps related to it reached 250+, among them, there are 112 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Pokémon GO mwtwo 87 45
2
Pokémon HOME pokemon home 46 21
3
Pokémon TV pokemon tv 38 18
4
Pokémon TCG Online pokemon card 41 18
5
Pokémon Masters EX pokemon masters 44 23
6
Pokémon Quest pokemon games 47 17
7
Pokémon Playhouse pokiemony 68 30
8
Pokémon TCG Card Dex polemon card 48 25
9
Pokémon Café Mix polemon cafe 9 25
10
Pokémon: Magikarp Jump pkemob 68 17

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
mwtwo 87 45 249 194
coromo 73 38 249 216
pockemonn 68 36 250+ 211
pokman 68 29 249 183
pocomon 68 25 249 169

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Pokémon GO pokman 68 29
2
Pixelmon Trainer Craft: New Game 2020 Catch Poсket mindcraft pokemon ≤5 5
3
Craft Monster pixelcraft go ≤5 18
4
Mod Pixelmon MCPE Pokecraft pixelmon reforged wiki ≤5 21
5
The Weather Network: Local Forecasts & Radar Maps toronto weather 58 24
6
Monster Storm Apoiion(New Ver.) apoiion ≤5 16
7
Umbreon Wallpaper HD | Poke Wallpapers 4K umbreon wallpapers 7 5
8
Monster Trainer monster trainer ≤5 14
9
Skin Poke For Minecraft minecraft skins pokemon ≤5 30
10
Guide Pokecraft Pixelmon Mod MCPE Walktrhough pokemon let s go charmander ≤5 13

These five keywords: “mwtwo”, “coromo”, “pockemonn”, “pokman”, “pocomon”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Pokémon GO”, “Pixelmon Trainer Craft: New Game 2020 Catch Poсket”, “Craft Monster”, “Mod Pixelmon MCPE Pokecraft”, “The Weather Network: Local Forecasts & Radar Maps”, “Monster Storm Apoiion(New Ver.)”, “Umbreon Wallpaper HD | Poke Wallpapers 4K”, “Monster Trainer”, “Skin Poke For Minecraft”, “Guide Pokecraft Pixelmon Mod MCPE Walktrhough”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “pokemon”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “pokemon