"point" App Store Keywords Research Case | ASOTools
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"point" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “point” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “youtube subscribers”, “wingstop”, “mudic”, “hamburgers”, “bachelor”, “farts sounds”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “point” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword point from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
ipl point table 65 9 250+ 62
powerpoint 63 32 250+ 98
poseer point 61 51 249 220
pawer point 61 18 250+ 114
power points 61 16 250+ 106

The search volume of the core keyword point in Google App Store reached 42, its difficulty level reached 61, and the number of apps related to it reached 250+, among them, there are 49 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Point — Debit Card debit card 38 23
2
Point Pickup Driver pick up 42 28
3
POINT - Volunteer near you volonteer 46 43
4
Microsoft PowerPoint: Slideshows and Presentations powerpoint 63 32
5
Point Blur Photo blur processing DSLR blurring 46 5
6
FeaturePoints: Get Rewarded feature 40 52
7
Square Point of Sale - POS square 59 73
8
Square Point of Sale Beta growy square ≤5 30
9
The Point the point 36 41
10
PulsePoint Respond pulse point 40 38

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
pung 75 58 250+ 237
pung mobiles 73 55 249 227
pob g mobil 73 44 250+ 213
u.p.s 73 36 250+ 158
pib g mobile 73 35 249 171

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
PUBG MOBILE - FROST FESTIVAL pubg 80 54
2
AT PUNG UTEP utep 26 38
3
Critical Ops: Online Multiplayer FPS Shooting Game scallops 50 50
4
Call of Duty®: Mobile call of duty 69 19
5
RULES OF SURVIVAL rule 46 55
6
Knives Out-No rules, just fight! knives out 49 37
7
Striker Zone Mobile: Online Shooting Games strike zone 19 30
8
GFX Tool gfx tool 37 53
9
PIXEL'S UNKNOWN BATTLE GROUND battle ground 33 12
10
🔫Cyber Fire: Free Battle Royale & Shooting games fire force 50 13

These five keywords: “pung”, “pung mobiles”, “pob g mobil”, “u.p.s”, “pib g mobile”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “PUBG MOBILE - FROST FESTIVAL”, “AT PUNG UTEP”, “Critical Ops: Online Multiplayer FPS Shooting Game”, “Call of Duty®: Mobile”, “RULES OF SURVIVAL”, “Knives Out-No rules, just fight!”, “Striker Zone Mobile: Online Shooting Games”, “GFX Tool”, “PIXEL'S UNKNOWN BATTLE GROUND”, “🔫Cyber Fire: Free Battle Royale & Shooting games”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “point”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “point