"playstation network" App Store Keywords Research Case | ASOTools
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"playstation network" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “playstation network” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “mitosis”, “instructable”, “bodyboard”, “الفوائد”, “basketball games”, “play with games”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “playstation network” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword playstation network from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
playstation network account 14 28 249 197
playstation network ps4 9 10 250+ 124
playstation network create account 7 20 247 197
playstation network app ≤5 15 249 163
playstation network ps4 app ≤5 17 249 193

The search volume of the core keyword playstation network in Google App Store reached 44, its difficulty level reached 13, and the number of apps related to it reached 249, among them, there are 124 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
PlayStation App ps4 67 28
2
PlayStation™Video playstation vue 20 33
3
Experience PlayStation experience playstation ≤5 16
4
PlayStation™Video Android TV playstation vue mobile app ≤5 30
5
PS4 Second Screen ps4 second screen 31 29
6
PS4 Remote Play ps4 remote play 46 19
7
Free PSN Codes Calc 2020 free ps4 gift cards codes ≤5 7
8
Monthly Games - Play + ea access hub app ps4 ≤5 21
9
PS Store DNA ps deals 21 29
10
YaPSNapp yapsnapp premium ≤5 24

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
ficpok 100 72 250+ 245
netflicpx 93 51 249 212
twetarr 93 26 249 133
ntflixs 93 25 250+ 137
natflixs 93 24 250+ 135

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Facebook fassabook 100 64
2
Wattpad - Read & Write Stories wattpad 73 45
3
Twitch: Livestream Multiplayer Games & Esports twithr 93 30
4
Epic: Kids' Books & Educational Reading Library epic 65 79
5
Fruit Ninja® spiel 51 59
6
Monster Legends monsters 53 35
7
Brawl Stars brawl stars 67 58
8
Hulu: Stream TV shows & watch the latest movies hulu 75 36
9
Google Duo - High Quality Video Calls apinoide 72 65
10
Twitter twiiit 93 73

These five keywords: “ficpok”, “netflicpx”, “twetarr”, “ntflixs”, “natflixs”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Facebook”, “Wattpad - Read & Write Stories”, “Twitch: Livestream Multiplayer Games & Esports”, “Epic: Kids' Books & Educational Reading Library”, “Fruit Ninja®”, “Monster Legends”, “Brawl Stars”, “Hulu: Stream TV shows & watch the latest movies”, “Google Duo - High Quality Video Calls”, “Twitter”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “playstation network”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “playstation network