"playgo" App Store Keywords Research Case | ASOTools
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"playgo" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “playgo” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “energia”, “webull”, “lara croft”, “terist”, “atube catcher”, “seton”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “playgo” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword playgo from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
playgoldwin 34 30 249 210
goplaygolf 11 38 250+ 249
playgoldwin game 11 30 250+ 209
playgoldwin result 7 30 249 226
playgolf 7 5 250+ 79

The search volume of the core keyword playgo in Google App Store reached 35, its difficulty level reached 27, and the number of apps related to it reached 250+, among them, there are 179 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
PlayGo play go movies ≤5 7
2
Play Go! Dominicano play god peliculas ≤5 14
3
Play Go play go 39 45
4
Play Go: películas y series gratis play go novelas gratis ≤5 14
5
Play Go! DondeJoseph playgoo ≤5 30
6
Play GO! digicel play go ≤5 22
7
Play Go : Películas Gratis📽️ 4k movies app ≤5 30
8
PLAYGO - IoT Audio Devices playgo - iot audio devices ≤5 30
9
Play Go! océan play ≤5 6
10
Digicel Multiscreen digiplay 12 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
youtubetm 100 70 249 241
youtuoob 100 68 249 238
gogl 100 64 248 232
fqcebooka 100 60 250+ 231
amaz 100 60 248 76

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
YouTube youtuoob 100 68
2
YouTube Kids for Android TV мультиках 60 20
3
YouTube Kids youtoubu 100 30
4
YouTube for Android TV y 80 90
5
Google Camera camera 61 95
6
YouTube Studio youtubestadio 63 44
7
Google oogle 100 86
8
Hangouts hangouts 68 29
9
Music player - 10 bands equalizer Audio player taught 39 24
10
FilmoraGo - Free Video Editor flmoura 51 38

These five keywords: “youtubetm”, “youtuoob”, “gogl”, “fqcebooka”, “amaz”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “YouTube”, “YouTube Kids for Android TV”, “YouTube Kids”, “YouTube for Android TV”, “Google Camera”, “YouTube Studio”, “Google”, “Hangouts”, “Music player - 10 bands equalizer Audio player”, “FilmoraGo - Free Video Editor”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “playgo”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “playgo