"played games" App Store Keywords Research Case | ASOTools
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"played games" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “played games” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “gk”, “ksi”, “ประเทศไทย”, “فيس بك”, “funny face”, “youtuber gamer”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “played games” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword played games from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
mostly played games 19 45 250+ 249
most played games 18 45 250+ 247
games played offline 11 17 249 198
top played games ≤5 33 250+ 243
most played games inc ≤5 28 250+ 246

The search volume of the core keyword played games in Google App Store reached 43, its difficulty level reached 57, and the number of apps related to it reached 250+, among them, there are 249 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Google Play Games p l a y s t o r e 80 54
2
2 Player games : the Challenge 2 player games 50 29
3
Sniper 3D: Fun Offline Gun Shooting Games Free game free downloading 58 57
4
Stickman Party: 1 2 3 4 Player Games Free (4) 63 19
5
Snake.io - Fun Addicting Arcade Battle .io Games snkee 70 30
6
Psych! The best party game to play with friends psych 48 45
7
2 Player Games Free game two player 41 17
8
Mind Games ayuden 41 49
9
2 Player Games games 2pleyer 45 30
10
MISTPLAY: Rewards For Playing Games lits play 33 42

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
ficpok 100 72 250+ 245
youtuober 100 30 250+ 214
y tuber 100 30 250+ 173
cogool 100 30 249 227
youtuher 100 30 249 193

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Facebook fassabook 100 64
2
Wattpad - Read & Write Stories wattpad 73 45
3
Twitch: Livestream Multiplayer Games & Esports twithr 93 30
4
Epic: Kids' Books & Educational Reading Library epic 65 79
5
Fruit Ninja® spiel 51 59
6
Monster Legends monsters 53 35
7
Brawl Stars brawl stars 67 58
8
Hulu: Stream TV shows & watch the latest movies hulu 75 36
9
Google Duo - High Quality Video Calls apinoide 72 65
10
Twitter twiiit 93 73

These five keywords: “ficpok”, “youtuober”, “y tuber”, “cogool”, “youtuher”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Facebook”, “Wattpad - Read & Write Stories”, “Twitch: Livestream Multiplayer Games & Esports”, “Epic: Kids' Books & Educational Reading Library”, “Fruit Ninja®”, “Monster Legends”, “Brawl Stars”, “Hulu: Stream TV shows & watch the latest movies”, “Google Duo - High Quality Video Calls”, “Twitter”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “played games”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “played games