"plants" App Store Keywords Research Case | ASOTools
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"plants" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “plants” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “schwab”, “marketer”, “nide”, “games for girls”, “halo”, “hunt”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “plants” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword plants from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
plants vs. zombies 56 26 249 152
plants vs zombies 51 23 249 149
plants vs zombes 51 22 247 133
plants vs zobies 51 21 249 134
zombies va plants 51 20 248 120

The search volume of the core keyword plants in Google App Store reached 50, its difficulty level reached 43, and the number of apps related to it reached 250+, among them, there are 57 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Plants vs. Zombies™ 2 Free plants vs zombes 51 22
2
Plants vs. Zombies FREE zoombi 56 40
3
PictureThis: Identify Plant, Flower, Weed and More planta 51 13
4
Plant Identification plant 52 65
5
Terrarium: Garden Idle terrarium 45 36
6
Plants vs. Zombies™ Heroes plant vs zombie garden warfare 2 33 28
7
PlantSnap - FREE plant identifier app plantsnap\ 27 19
8
Merge Plants: Zombie Defense magnolia plantation 19 43
9
Pocket Plants - Idle Garden, Grow Plant Games grow plant 10 7
10
PlantNet Plant Identification plantnet 34 27

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
focussed 65 33 249 161
focuses 65 21 250+ 183
bussfeed 61 48 250+ 226
buzz feed 61 32 250+ 178
focus 59 71 250+ 65

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
AppBlock - Stay Focused (Block Websites & Apps) ban apps 31 30
2
Stay Focused - App Block & Website Block stay 43 59
3
Focus Plant - Stay Focused, Study Timer, Focus App study plant 21 12
4
Forest: Stay focused focuses 65 21
5
Focus To-Do: Pomodoro Timer & To Do List pomodoro 48 45
6
Brain Focus Productivity Timer verimlilik 6 19
7
Focus, Commit - Be Focused with Pomodoro Timer committing 41 25
8
Study Bunny: Focus Timer study 48 66
9
Engross: Focus Timer, To-Do List & Day Planner executive dysfunction 29 17
10
Flipd Focus & Study Timer fliped 33 41

These five keywords: “focussed”, “focuses”, “bussfeed”, “buzz feed”, “focus”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “AppBlock - Stay Focused (Block Websites & Apps)”, “Stay Focused - App Block & Website Block”, “Focus Plant - Stay Focused, Study Timer, Focus App”, “Forest: Stay focused”, “Focus To-Do: Pomodoro Timer & To Do List”, “Brain Focus Productivity Timer”, “Focus, Commit - Be Focused with Pomodoro Timer”, “Study Bunny: Focus Timer”, “Engross: Focus Timer, To-Do List & Day Planner”, “Flipd Focus & Study Timer”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “plants”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “plants