"planet zoo" App Store Keywords Research Case | ASOTools
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"planet zoo" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “planet zoo” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “dragon nest”, “スッキリ”, “naisa”, “technique”, “eu”, “life the game”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “planet zoo” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword planet zoo from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
zoo planet 18 8 250+ 90
planet of zoo animal coloring book games for kids ≤5 30 250+ 74
planet zoo beta ≤5 9 250+ 125
l planet zoo ≤5 23 249 223
games like planet zoo ≤5 17 250+ 187

The search volume of the core keyword planet zoo in Google App Store reached 40, its difficulty level reached 19, and the number of apps related to it reached 249, among them, there are 126 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Planet zoo new world zoo planet 18 8
2
Solitaire : Planet Zoo planet zoo game pc ≤5 12
3
Zoopedia zoopedia ≤5 30
4
Idle Zoo Tycoon 3D - Animal Park Game zoo tycoon 36 22
5
Idle Zoo Tycoon idle zoo tycoon 2 ≤5 30
6
Zoo Guardians washington dc zoo 21 5
7
Wildlife Park wildlife park 27 9
8
Zoo 2: Animal Park zoo 59 71
9
Animal Zoo: Construct & Build Animals World the zoo keeper 14 17
10
ZooCraft: Animal Family animals mating 34 10

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
nide 70 53 249 234
scrat 68 74 250+ 57
muvistar 68 53 248 223
moviestar 68 47 250+ 219
nsp 65 42 249 177

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Java N-IDE - Android Builder - Java SE Compiler java 53 65
2
Pascal N-IDE - Editor And Compiler - Programming lazarus 36 35
3
Hide Online - Hunters vs Props online. games 61 52
4
Idle Miner Tycoon - Mine Manager Simulator idle 51 94
5
Hide 'N Seek! hide and seek 46 34
6
Identity V-1 vs 4 Asymmetrical Combats identity v 48 54
7
Jvdroid - IDE for Java runtime exception 11 35
8
Kiss Kiss: Spin the Bottle for Chatting & Fun xxxxxx 100 23
9
Super Slime Simulator: Satisfying ASMR & DIY Games slime 60 72
10
Need for Speed™ No Limits need for speed 53 38

These five keywords: “nide”, “scrat”, “muvistar”, “moviestar”, “nsp”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Java N-IDE - Android Builder - Java SE Compiler”, “Pascal N-IDE - Editor And Compiler - Programming”, “Hide Online - Hunters vs Props”, “Idle Miner Tycoon - Mine Manager Simulator”, “Hide 'N Seek!”, “Identity V-1 vs 4 Asymmetrical Combats”, “Jvdroid - IDE for Java”, “Kiss Kiss: Spin the Bottle for Chatting & Fun”, “Super Slime Simulator: Satisfying ASMR & DIY Games”, “Need for Speed™ No Limits”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “planet zoo”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “planet zoo