"pizza delivery" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “pizza delivery” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “tagalog english translator”, “accu weather”, “adhoc”, “darmstadt”, “vrindavan”, “very”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “pizza delivery” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword pizza delivery from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
pizza hut delivery 41 17 248 136
domino's pizza delivery 28 12 248 111
angels pizza delivery 11 6 249 65
pizza delivery game 8 8 250+ 98
pizza hut delivery malaysia 6 20 249 159

The search volume of the core keyword pizza delivery in Google App Store reached 38, its difficulty level reached 29, and the number of apps related to it reached 248, among them, there are 90 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Pizza Hut - Food Delivery & Takeout pozza hut 77 17
2
Pizza Delivery Van Driving Simulator pizzaria delivery 48 10
3
Domino's Pizza USA domano 80 37
4
ATV Delivery Pizza Boy 2019 delivering pizza 48 30
5
Pizza Delivery: Driving Simulator angels pizza delivery 11 6
6
Big Pizza Delivery Boy Simulator доставка пиццы 18 10
7
Van Pizza Delivery Boy: Food Games pizzaria delivery 48 10
8
Moto Bike Pizza Delivery – Girl Food Game newspaper bicycle girl & bike sim ≤5 30
9
Hot Pizza Delivery Bike Boy city pizzas 29 8
10
Slice: Pizza Delivery Near You slice 45 64

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
nearest restaurants 87 19 250+ 115
domano 80 37 249 157
doninos 80 26 248 128
dominies 80 23 249 114
dimino s 80 14 247 75

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
OpenTable: Restaurants Near Me restaurants near me 57 22
2
Yelp: Find Food, Delivery & Services Nearby yelp 61 35
3
Restaurant Guru - food & restaurants near me рестораны рядом 38 20
4
nearbuy - Restaurant, Spa, Salon, Gift Card Deals buffet 34 27
5
Find Restaurants Near Me - Free find bars near me ≤5 10
6
Restaurant Locator / Restaurant Finder restaurantes cerca 45 13
7
Restaurant.com restaurants 87 31
8
Restaurant Order Taking App gloria food 19 9
9
Food Button - Quickly Find Restaurants Nearby appetite- find nearby food ≤5 30
10
TripAdvisor Hotels Flights Restaurants Attractions tripad 66 37

These five keywords: “nearest restaurants”, “domano”, “doninos”, “dominies”, “dimino s”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “OpenTable: Restaurants Near Me”, “Yelp: Find Food, Delivery & Services Nearby”, “Restaurant Guru - food & restaurants near me”, “nearbuy - Restaurant, Spa, Salon, Gift Card Deals”, “Find Restaurants Near Me - Free”, “Restaurant Locator / Restaurant Finder”, “Restaurant.com”, “Restaurant Order Taking App”, “Food Button - Quickly Find Restaurants Nearby”, “TripAdvisor Hotels Flights Restaurants Attractions”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “pizza delivery”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “pizza delivery