"pip" App Store Keywords Research Case | ASOTools
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"pip" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “pip” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “na na na surprise”, “magnesium”, “routing number”, “abc news live”, “groovebook”, “arca”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “pip” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword pip from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
pippa pig 70 17 250+ 167
scottie pippen 51 56 249 245
kpip 51 14 250+ 106
pippy long stocking 45 49 250+ 226
epiphany 45 38 248 160

The search volume of the core keyword pip in Google App Store reached 48, its difficulty level reached 64, and the number of apps related to it reached 250+, among them, there are 37 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
photo PIP, photo editor pip camera 18 35
2
PiP camera. Picture in picture collage maker pipcamera 12 2
3
PIP Camera Editor: Photo in Photo, Collage Maker pip camera editor ≤5 3
4
PIP Camera New pip camera pro 2017 ≤5 30
5
PIP Camera - PIP Collage Maker pip camera pip collage ≤5 30
6
PIP Camera + PIP Photo Editor+ New PIP Effect 2019 best pip photo editor 2020 ≤5 30
7
Photo Editor PIP Camera ???? 画中画相机 ≤5 15
8
PIP Camera - Collage Maker بيب كاميرا ≤5 3
9
Pip Camera Effects: Photo Filters & Collage Maker photos drôles 29 16
10
PIP Camera - Photo Editor pip camera photo editor hd ≤5 5

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
video 74 100 250+ 226
tv programmes 68 16 250+ 115
picsart 65 41 250+ 194
filmed 65 28 248 178
photo editor 63 86 250+ 215

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Video Player All Format for Android part 41 62
2
Video Editor, Crop Video, Edit Video, Magic Effect edit videos 51 30
3
Video Player All Format video player 42 68
4
PowerDirector - Video Editor App, Best Video Maker power 61 74
5
Video Player All Format - Full HD Video Player video playlist 29 15
6
video player الفيديو 45 39
7
Video Player All Format mp7 36 50
8
Videoshop - Video Editor videoshop 35 31
9
Samsung Video Library samsung video editor 7 22
10
GO Recorder – Screen Recorder, Video Editor go record 33 16

These five keywords: “video”, “tv programmes”, “picsart”, “filmed”, “photo editor”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Video Player All Format for Android”, “Video Editor, Crop Video, Edit Video, Magic Effect”, “Video Player All Format”, “PowerDirector - Video Editor App, Best Video Maker”, “Video Player All Format - Full HD Video Player”, “video player”, “Video Player All Format”, “Videoshop - Video Editor”, “Samsung Video Library”, “GO Recorder – Screen Recorder, Video Editor”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “pip”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “pip