"pings" App Store Keywords Research Case | ASOTools
×

"pings" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “pings” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “alexa app”, “fondos de pantallas”, “argo”, “pixli”, “"eba”, “mapas”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “pings” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword pings from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
toppings pizza 43 9 250+ 54
cake toppings 39 6 250+ 82
clippings 31 28 250+ 163
loopings 28 32 250+ 186
campings 23 4 250+ 42

The search volume of the core keyword pings in Google App Store reached 32, its difficulty level reached 5, and the number of apps related to it reached 250+, among them, there are 37 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
PingTools Network Utilities pinging 50 16
2
Ping & Net ping multiple & trace route ≤5 30
3
Ping ping labs ≤5 23
4
Ping ping edu - dành cho phụ huynh ≤5 30
5
TurboPing - Lower Ping | Less Lag For Gaming lag switch 19 13
6
Ping ping 48 63
7
PING GAMER - Anti Lag For All Mobile Game Online ping gamer lite anti lag ff ≤5 24
8
Ping tool: ICMP - TCP ping icmp 34 11
9
PingID bingid 77 28
10
Ping ping app download ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
netglixx 93 30 249 29
speeddtest 90 32 250+ 145
test speed 90 15 250+ 96
testspeed 90 14 250+ 91
speed testnet 90 13 250+ 80

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Hulu: Stream all your favorite TV shows and movies hulu 75 36
2
Pluto TV - It’s Free TV tv 63 88
3
XUMO: Free Streaming TV Shows and Movies entertainments 50 42
4
STARZ st 60 74
5
Speedtest by Ookla speeddtest 90 32
6
Puffin TV Browser orphan 46 36
7
Netflix nèlix 93 68
8
Just Dance Now danced 56 6
9
DIRECTV dorectv 63 36
10
Need for Speed™ No Limits need for speed 53 38

These five keywords: “netglixx”, “speeddtest”, “test speed”, “testspeed”, “speed testnet”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Hulu: Stream all your favorite TV shows and movies”, “Pluto TV - It’s Free TV”, “XUMO: Free Streaming TV Shows and Movies”, “STARZ”, “Speedtest by Ookla”, “Puffin TV Browser”, “Netflix”, “Just Dance Now”, “DIRECTV”, “Need for Speed™ No Limits”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “pings”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “pings