"pin ball" App Store Keywords Research Case | ASOTools
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"pin ball" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “pin ball” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “grove”, “roadside assistance”, “countdown to christmas”, “greys anatomy”, “prayin”, “"eba”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “pin ball” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword pin ball from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
pin balls game 18 18 250+ 137
pin ball games 13 12 250+ 81
spin ball 8 30 0 0
free pin-o-ball ≤5 15 250+ 137
pin basket ball 3d pin ball ≤5 11 250+ 104

The search volume of the core keyword pin ball in Google App Store reached 35, its difficulty level reached 7, and the number of apps related to it reached 250+, among them, there are 29 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Space Pinball: Classic game arcaded 46 18
2
Pinball Deluxe: Reloaded pinball machine 31 5
3
Pinball Pro game pinball 18 17
4
Pinball Flipper Classic 12 in 1: Arcade Breakout pin ball retro ≤5 8
5
Pinball Arcade gottlieb 19 25
6
PinOut medicore 30 45
7
Zen Pinball zen pinball 8 21
8
Pinball King pinball king ≤5 22
9
3D Pinball penguin pinball ≤5 30
10
Marvel Pinball marvel pinball ≤5 22

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
bol 68 57 250+ 208
boulinge 63 30 250+ 90
colure 61 29 250+ 181
coilor 61 28 250+ 182
bowled 58 6 250+ 46

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
bol.com bol.com 41 27
2
Bubble Shooter bobble shooting 60 26
3
Stack Ball - Blast through platforms jup 56 45
4
Tiles Hop: EDM Rush! abrahamlincon 56 19
5
8 Ball Pool pool 56 72
6
Dancing Road: Color Ball Run! ball 50 81
7
Sand Balls - Puzzle Game fanboy 39 48
8
BOL App bol game app registration ≤5 24
9
Drop Stack Ball - Fall Helix Blast Crash 3D b a l l ball 51 19
10
Head Ball 2 head 46 67

These five keywords: “bol”, “boulinge”, “colure”, “coilor”, “bowled”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “bol.com”, “Bubble Shooter”, “Stack Ball - Blast through platforms”, “Tiles Hop: EDM Rush!”, “8 Ball Pool”, “Dancing Road: Color Ball Run!”, “Sand Balls - Puzzle Game”, “BOL App”, “Drop Stack Ball - Fall Helix Blast Crash 3D”, “Head Ball 2”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “pin ball”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “pin ball