"pics" App Store Keywords Research Case | ASOTools
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"pics" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “pics” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “disfrutar”, “paramount network”, “arzone”, “vendu”, “portal office”, “editor de fotos”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “pics” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword pics from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
picsart 65 41 250+ 194
picskit 56 46 250+ 229
pics aret 56 40 250+ 235
pics art 56 34 250+ 193
hot topics 56 22 250+ 129

The search volume of the core keyword pics in Google App Store reached 48, its difficulty level reached 63, and the number of apps related to it reached 250+, among them, there are 189 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
PicsArt Photo Editor: Pic, Video & Collage Maker picsart 65 41
2
PicsApp Photo Editor: Photo Collage, Photo Filters edits for pictures 35 33
3
Picskit Photo Editor: Free Cutout, Collage, Filter picskit 56 46
4
PicShot Photo Editor: Collage Maker, Photo Filters cool photo 70 32
5
Pic Collage Maker, Photo Editor - FotoCollage edición dé fotos 46 40
6
Pic Layer - Background Eraser Photo Editor layer pic ≤5 15
7
PicHero Photo Editor: Photo Collage Maker, Drip ediciones de fotos 46 30
8
Photo Collage Maker - photo editor & photo collage college 53 66
9
Photo Art:Photo Editor, Video, Pic & Collage Maker 91 picedit ≤5 30
10
???? Photo Editor - Pic Editor - Pic Editor Free editada foto 34 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
twiiit 93 73 249 247
amazon 93 61 250+ 69
printreste 87 56 250+ 218
pentireste 87 51 250+ 230
pienterest 87 51 250+ 225

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Twitter teittwr 93 46
2
Google Drive google drivs 85 42
3
Skype - free IM & video calls skype 71 27
4
Tumblr tumblr 68 45
5
Google Photos googlr 76 44
6
SoundCloud - Play Music, Audio & New Songs spundcloud 75 49
7
Spotify: Listen to new music, podcasts, and songs espoty fay 82 60
8
Adobe Lightroom - Photo Editor & Pro Camera lightroom 59 45
9
Hungry Shark Evolution shark 57 71
10
Happy Color™ – Color by Number colour 48 47

These five keywords: “twiiit”, “amazon”, “printreste”, “pentireste”, “pienterest”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Twitter”, “Google Drive”, “Skype - free IM & video calls”, “Tumblr”, “Google Photos”, “SoundCloud - Play Music, Audio & New Songs”, “Spotify: Listen to new music, podcasts, and songs”, “Adobe Lightroom - Photo Editor & Pro Camera”, “Hungry Shark Evolution”, “Happy Color™ – Color by Number”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “pics”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “pics