"philips hue" App Store Keywords Research Case | ASOTools

1.Preparing Research App Store Keywords

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “philips hue” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “animal games”, “maestros”, “torno”, “icons8”, “or”, “floor planner”.

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization. For instance：

Question Keywords	User Keywords	The action Keywords	Function Keywords	The location Keywords
Question keywords describe why users search for applications.	User Keywords represent the role your target audience plays when using the application.	The action keyword specifies how to handle your application and use it.	Function keywords are basic functions of an application.	The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “philips hue” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword philips hue from the ASOTools, as follows:

Top 5 Keywords	Search Volume	KD	Search results	Head apps
hue philips	36	3	249	35
hue philips lights	24	4	249	41
philips hue lights	22	5	249	43
philips hue bridge	19	17	247	106
philips hue sync box	18	18	247	125

The search volume of the core keyword philips hue in Google App Store reached 48, its difficulty level reached 17, and the number of apps related to it reached 248, among them, there are 35 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

#	App Icon	App Name	Top1 Keyword	Search Volume	KD
1		Philips Hue	philip	58	45
2		Philips Hue Bluetooth	hue lightstrip	23	10
3		Philips Hue Bridge v1	philip hue bridge	28	13
4		Hue Essentials - Philips Hue & TRÅDFRI	hue essentials	6	9
5		Philips Hue Sync	hue sync	23	18
6		hueDynamic for Philips Hue	hue means	20	42
7		Hue Switcher for Philips Hue Bridges	nele neuhaus	23	37
8		all 4 hue for Philips Hue	iconnecthue	7	15
9		OnSwitch for Philips Hue Lights	onswitch	11	20
10		Lighter for Philips Hue Lights : Best Light Scenes	lighter for philips hue lights	≤5	8

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords	Search Volume	KD	Search results	Head apps
googel classroom	95	33	249	135
gogle classroom	95	27	249	120
google	93	86	247	215
netflicse	93	30	248	221
netflicix	93	30	248	220

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic.

Top 10 apps related to the App Store keywords:

#	App Icon	App Name	Top1 Keyword	Search Volume	KD
1		Google Classroom	classroom google	95	30
2		Google Meet	goigle meets	83	57
3		Google Docs	goigle docs	83	41
4		Google Chrome: Fast & Secure	chrome	76	45
5		Google Home	hromecast	65	43
6		Google Duo - High Quality Video Calls	apinoide	72	65
7		Google Translate	gooletranslet	100	35
8		G Classroom WebMode	google class room	72	13
9		Google Slides	oogle slides	70	42
10		Google Sheets	goigle sheets	68	33

These five keywords: “googel classroom”, “gogle classroom”, “google”, “netflicse”, “netflicix”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Google Classroom”, “Google Meet”, “Google Docs”, “Google Chrome: Fast & Secure”, “Google Home”, “Google Duo - High Quality Video Calls”, “Google Translate”, “G Classroom WebMode”, “Google Slides”, “Google Sheets”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “philips hue”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

ASO Tools