"phase" App Store Keywords Research Case | ASOTools
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"phase" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “phase” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “horóscopos”, “cr7”, “・st”, “cutie”, “mermaid tails”, “ertuğrul gazi”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “phase” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword phase from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
moon phase 51 18 250+ 64
moon_phase 51 5 250+ 74
moon phases 42 10 250+ 64
phases of the moon 41 4 250+ 64
phase 10 40 26 250+ 171

The search volume of the core keyword phase in Google App Store reached 39, its difficulty level reached 45, and the number of apps related to it reached 250+, among them, there are 82 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Phase 10: World Tour phase 10 40 26
2
Phase Card Game phase card game 12 12
3
10 Phase ₹10 ≤5 23
4
Phase Rummy phase rummy 7 8
5
Phase 10 phase 10 card game 22 24
6
Super Phase Rummy card game phases 2 23 26
7
Phase Rummy card game liverpool rummy ≤5 16
8
Phase Out Free! k9 shanghai rum: phase rummy ≤5 30
9
Phase XTreme Rummy Multiplayer xtreme 10 phases free ≤5 30
10
Phase 10 Scorecard phase 10 score sheet ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
weathering 100 59 250+ 229
ensy 90 44 249 199
pintersti 87 30 250+ 248
tatget 82 20 250+ 107
trger 82 20 250+ 91

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Weathering with You wallpaper weathering with you 50 23
2
The Weathering Magazine the weathering magazine app ≤5 30
3
Weathering With You Anime Wallpaper weathering with you 50 23
4
Weather वेअथेर 43 22
5
Weather Home - Live Radar Alerts & Widget advisories 33 38
6
weather rawalpindi weather 45 22
7
Live Weather Forecast - Accurate weather & Radar liveweather 38 14
8
Weather weathered 100 28
9
Weather forecast climas 100 32
10
Real-time weather forecasts real time weather ≤5 13

These five keywords: “weathering”, “ensy”, “pintersti”, “tatget”, “trger”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Weathering with You wallpaper”, “The Weathering Magazine”, “Weathering With You Anime Wallpaper”, “Weather”, “Weather Home - Live Radar Alerts & Widget”, “weather”, “Live Weather Forecast - Accurate weather & Radar”, “Weather”, “Weather forecast”, “Real-time weather forecasts”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “phase”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “phase