"pharmacy" App Store Keywords Research Case | ASOTools
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"pharmacy" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “pharmacy” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “savages”, “cappers”, “fubotv”, “lolipop”, “miusic”, “vodaphone”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “pharmacy” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword pharmacy from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
c v s pharmacy 58 35 249 173
pharmacy cvs 58 30 249 113
cvs pharmacy 55 35 249 170
pharmacy walmart 55 30 250+ 90
walgreens pharmacy 48 31 250+ 191

The search volume of the core keyword pharmacy in Google App Store reached 54, its difficulty level reached 63, and the number of apps related to it reached 250+, among them, there are 21 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
CVS/pharmacy cvs 68 19
2
Humana Pharmacy humana pharmacy 35 43
3
GoodRx: Prescription Drugs Discounts & Coupons App good rx 58 15
4
Publix Pharmacy publix pharmacy 36 46
5
PTCE Pharmacy Technician Certification Exam Prep pharmacy technician 31 24
6
RxLocal rx local 12 1
7
Pharmacy Dictionary Offline pharmacy dictionary english to hindi ≤5 5
8
PocketRx pocketrx 9 2
9
H-E-B Pharmacy h-e-b pharmacy 38 24
10
My Community Pharmacy my community pharmacy ≤5 24

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
cvs 68 19 250+ 87
expresses 68 15 250+ 113
publix 63 53 250+ 222
express 61 71 250+ 39
shoppers drug mart 60 30 249 140

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
CVS/pharmacy c v s pharmacy 58 35
2
CVS Caremark cvs caremark 42 12
3
CVS Specialty cvs specialty 26 37
4
Photo Prints Now: CVS Photo & Home Delivered cvs photo print 41 25
5
Picta Minute Photo: 1 hour photo print minute photo 9 18
6
Coupons for CVS Pharmacy cvs coupons 25 35
7
1 Hour Photo – Fast Quality Photo Prints one hour photo 31 23
8
Coupons for CVS Pharmacy + Photo Digital Discounts cvs pharmacy digital coupons ≤5 20
9
CVS (CV Editor - Resume - Jobs ) cvs careers 19 5
10
CBS All Access cbs all access 56 26

These five keywords: “cvs”, “expresses”, “publix”, “express”, “shoppers drug mart”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “CVS/pharmacy”, “CVS Caremark”, “CVS Specialty”, “Photo Prints Now: CVS Photo & Home Delivered”, “Picta Minute Photo: 1 hour photo print”, “Coupons for CVS Pharmacy”, “1 Hour Photo – Fast Quality Photo Prints”, “Coupons for CVS Pharmacy + Photo Digital Discounts”, “CVS (CV Editor - Resume - Jobs )”, “CBS All Access”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “pharmacy”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “pharmacy