"pet adoption" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “pet adoption” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “menurut”, “yiutube”, “التقويم الهجري”, “sora”, “total war warhammer 2”, “access corrections”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “pet adoption” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword pet adoption from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
pet adoptions 46 7 250+ 68
pet adoption games ≤5 30 247 157
virtual pet dog adoption games for free ≤5 13 250+ 170
hoobly classifieds for pet adoption ≤5 2 250+ 59
pet adoption games free ≤5 30 250+ 142

The search volume of the core keyword pet adoption in Google App Store reached 40, its difficulty level reached 10, and the number of apps related to it reached 250+, among them, there are 74 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Petfinder Adoptable Pets petfinder 52 19
2
Pets Adoption: Adopt Dog, Cat or Post for Adoption adopting pets 46 13
3
Pawdoption - Pet Adoption aspca adoption 11 5
4
Petdoption - Adopt a rescue animal dog adoptions 51 9
5
Pets Adoption: Adopt Dog, Cat and Other Pets puppy adoption app india ≤5 30
6
Pet Finder: Adopt Dog, Cat or Post for Adoption pet adoptions 46 7
7
Adopt Me: Pet Adoption, Adopt All Kind of Pets adopt meme ≤5 23
8
Pet Adopter - Adopt pets direct from people nearby dog adopters 51 9
9
Let's Adopt let s adopt ≤5 30
10
Petharbor: Find a Shelter Pet petharbor 22 17

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
catsimuiator 83 6 106 56
best buu 82 53 249 227
smart pet 68 16 250+ 94
legos 66 23 250+ 148
petsmart 64 40 249 184

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Cat Simulator : your kitty can ride bike and horse kittyz: cat simulator where you can ride ≤5 30
2
Cat Simulator Museum kitty cat simulator 3d craft ≤5 30
3
Cat Run Dash dash cat ≤5 22
4
Kitten Cat Craft-Cat Vs Dog cat simulator 2018: rat vs cat ≤5 30
5
Laser Cat Simulator laser for cat simulator ≤5 30
6
Crazy Cat Rush Racing Run Kitty Craft crazy cat rush racing run kitty craft ≤5 26
7
Cat Simulator - Football adventure приключение маленького котенка ≤5 10
8
Mouse Simulator mouses 58 6
9
Cat Simulator cat poop 29 25
10
Kitten Cat Simulator:Cute cat SMASH Kids Room silly cats 11 30

These five keywords: “catsimuiator”, “best buu”, “smart pet”, “legos”, “petsmart”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Cat Simulator : your kitty can ride bike and horse”, “Cat Simulator Museum”, “Cat Run Dash”, “Kitten Cat Craft-Cat Vs Dog”, “Laser Cat Simulator”, “Crazy Cat Rush Racing Run Kitty Craft”, “Cat Simulator - Football adventure”, “Mouse Simulator”, “Cat Simulator”, “Kitten Cat Simulator:Cute cat SMASH Kids Room”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “pet adoption”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “pet adoption