"personality traits" App Store Keywords Research Case | ASOTools
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"personality traits" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “personality traits” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “templates”, “orbeez”, “7-11”, “tapas”, “芒果tv”, “coronado”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “personality traits” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword personality traits from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
traits personality test 14 2 250+ 41
your five basic personality traits ≤5 30 250+ 136
horoscope personality traits ≤5 30 250+ 108
zodiac personality traits ≤5 30 250+ 83
personality traits test ≤5 30 250+ 63

The search volume of the core keyword personality traits in Google App Store reached 43, its difficulty level reached 38, and the number of apps related to it reached 250+, among them, there are 203 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Personality Trait Test tests for personalities 55 5
2
Big Five Personality Traits Learning characteristics of a person ≤5 30
3
Personality traits traits 43 22
4
Personality Trait Test traits 43 22
5
Discover Personality – Affecting Emotional Health discover personality ≤5 8
6
Personality Traits traits app ≤5 14
7
Big 5 Personality Test big 5 personality test 17 29
8
Personality Disorder Test narcissist quiz 12 27
9
Personality Development App adulthood 24 25
10
Hidden Self Personality Test szondi test 9 27

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
traset 100 29 250+ 186
whatsapp website 100 17 250+ 122
wappssap 90 71 249 245
vatsapa 90 66 249 242
wasappt 90 65 250+ 239

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Transit: Bus & Subway Times transportaion 53 34
2
MyTransit NYC Subway, MTA Bus, LIRR & Metro North staten island railroad 6 15
3
NextBus next bus 37 11
4
OneBusAway one bus away 13 12
5
myStop® Mobile sunline 18 37
6
Whiz • Live Subway & Bus Times whiz 25 39
7
NJ TRANSIT Mobile App newjersey 53 2
8
Metro Transit metro transit 32 5
9
Rocketman – Bus & Train Times rocketman 30 32
10
TransLoc Rider rider app 13 10

These five keywords: “traset”, “whatsapp website”, “wappssap”, “vatsapa”, “wasappt”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Transit: Bus & Subway Times”, “MyTransit NYC Subway, MTA Bus, LIRR & Metro North”, “NextBus”, “OneBusAway”, “myStop® Mobile”, “Whiz • Live Subway & Bus Times”, “NJ TRANSIT Mobile App”, “Metro Transit”, “Rocketman – Bus & Train Times”, “TransLoc Rider”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “personality traits”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “personality traits