"personal loan" App Store Keywords Research Case | ASOTools
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"personal loan" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “personal loan” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “player movie”, “x rays”, “putri duyung”, “sbway”, “dispatches”, “sticky note”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “personal loan” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword personal loan from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
loan personal 50 6 250+ 67
personal loan calculator 39 3 250+ 37
personal loan emi calculator 34 2 249 31
emi calculator personal loan 34 30 249 30
personal loans 33 11 250+ 50

The search volume of the core keyword personal loan in Google App Store reached 40, its difficulty level reached 32, and the number of apps related to it reached 250+, among them, there are 51 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Cash Advance - Personal Loans Online parshanal lon 50 4
2
Instant Loan - Installment Loans For Bad Credit loans 48 43
3
Cash Plan-Instant Loan, Personal Loan, Cash Loan instant personal loan 26 18
4
Personal Loan USA - Cash Advance App Borrow Money instant personal loan app cashin ≤5 30
5
Cash Advance & Personal Loans APPROVED on MaxLoan personal loans 33 11
6
Cash Advance: Get Payday Loans - Personal Loan cash advance loans 18 5
7
Instant Personal Loan - KredUno instant personal loan app during lockdown ≤5 3
8
EZLoans - Payday Advance: loan money before payday loan money 21 6
9
Bat Loan - payday loans & cash advance online loan personal 50 6
10
Cash Credit - Instant Personal Loan Apply Online cashbean 19 17

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
unemployed 70 24 248 116
encash app 60 16 249 115
neman marcus 56 42 250+ 212
personal 55 72 250+ 66
citizens 55 40 249 28

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Loan For Unemployed - FAQ & Tips unemployed loan 19 2
2
AZUI - Arizona Unemployment Benefits azui 34 37
3
MD Unemployment for Claimants unemployment 53 17
4
Unemployment go program unemployment ≤5 16
5
PUA Unemployement pandemic unemployment assistance 38 14
6
Go Program Way2Go Card way2go card 42 32
7
Gov Benefits va.gov 33 2
8
Unemployment Insurance Benefits | Finder and News unemployment benefits 53 16
9
Unemployed Youth Loan Guide unemployed loan 19 2
10
WorkInTexas twc 44 39

These five keywords: “unemployed”, “encash app”, “neman marcus”, “personal”, “citizens”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Loan For Unemployed - FAQ & Tips”, “AZUI - Arizona Unemployment Benefits”, “MD Unemployment for Claimants”, “Unemployment”, “PUA Unemployement”, “Go Program Way2Go Card”, “Gov Benefits”, “Unemployment Insurance Benefits | Finder and News”, “Unemployed Youth Loan Guide”, “WorkInTexas”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “personal loan”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “personal loan