"pedometer" App Store Keywords Research Case | ASOTools
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"pedometer" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “pedometer” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “robinhoo”, “pyone play”, “escola”, “povit”, “zelando”, “leamington”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “pedometer” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword pedometer from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
sppedometer 35 7 250+ 91
gmap pedometer 26 17 250+ 177
pedometers app 23 8 250+ 72
pedometer apps 23 5 250+ 64
pedometer for iphone free 18 9 250+ 97

The search volume of the core keyword pedometer in Google App Store reached 42, its difficulty level reached 59, and the number of apps related to it reached 250+, among them, there are 58 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Pedometer - Step Counter Free & Calorie Burner parameter 51 21
2
Step Counter - Pedometer Free & Calorie Counter stepped 51 42
3
Step Tracker - Pedometer Free & Calorie Tracker stepping 51 37
4
Pedometer - Step Counter parameters 36 15
5
Step Counter - Pedometer & Activity Tracker خطوات عداد 8 11
6
Pedometer - Step Counter Free & Calorie Counter stps 29 21
7
Pacer Pedometer: Walking, Running, Step Challenges pacer 46 32
8
Pedometer itreadmill pedometer ≤5 30
9
Pedometer for walking - Step Counter cuantas millas camino ≤5 11
10
Pedometer - Step Counter & Calorie Counter Free schrittz@hler 29 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
adidas 70 26 245 152
lucky paccer 63 35 250+ 183
plan route 60 30 250+ 126
tracker 56 89 250+ 164
water 54 77 250+ 115

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
adidas adidas yeezy 42 40
2
adidas Training by Runtastic - Workout Fitness App adidas training 23 21
3
adidas CONFIRMED confirming 50 30
4
adidas Running App by Runtastic - Run Tracker runnings 38 19
5
adidas GMR adidas gmr 14 37
6
adidas Headphones adidas headphones ≤5 30
7
Adidas EventTickets موقع أديداس 9 22
8
Nike nike 76 31
9
Foot Locker: Sneakers, clothes & culture footlockee 66 36
10
PUMATRAC Home Workouts, Training, Running, Fitness puma 59 30

These five keywords: “adidas”, “lucky paccer”, “plan route”, “tracker”, “water”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “adidas”, “adidas Training by Runtastic - Workout Fitness App”, “adidas CONFIRMED”, “adidas Running App by Runtastic - Run Tracker”, “adidas GMR”, “adidas Headphones”, “Adidas EventTickets”, “Nike”, “Foot Locker: Sneakers, clothes & culture”, “PUMATRAC Home Workouts, Training, Running, Fitness”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “pedometer”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “pedometer