"paw patrols" App Store Keywords Research Case | ASOTools
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"paw patrols" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “paw patrols” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “daily horoscope”, “mahjong~”, “coach outlet”, “free facebook apps”, “ava”, “epic game”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “paw patrols” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword paw patrols from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
juegos de paw patrols gratis ≤5 12 250+ 140
paw patrols games ≤5 9 246 130
paw patrols games free ≤5 30 250+ 128
paw patrols mission ≤5 30 246 163
paw patrols paw patrols ≤5 30 245 102

The search volume of the core keyword paw patrols in Google App Store reached 63, its difficulty level reached 13, and the number of apps related to it reached 246, among them, there are 107 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
PAW Patrol: Pups Runner pow patrols 63 15
2
PAW Patrol Pups to the Rescue rusty rivets 31 23
3
PAW Patrol Rescue Run rubble paw patrol 36 31
4
Paw Ryder Phone - Call the pups! papi chulo 31 36
5
PAW Patrol: Air & Sea paw patrol air and sea adventures ≤5 14
6
Puppy Rangers: Rescue Patrol puppy patrol games ≤5 10
7
PAW Patrol Rescue Run HD patrulha canina os filhotes decolam na água ≤5 24
8
Paw Ryder Moto Patrol Race 3D 447 23 28
9
Nick Jr. - Shows & Games nick jonas 56 46
10
Pups Ryder Subway Run patrol Rush - Endless Game ryder game ≤5 9

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
netflicpx 93 51 249 212
nafflix 93 43 250+ 185
ntflixs 93 25 250+ 137
natflixs 93 24 250+ 135
nexflique 93 30 250+ 228

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
MX Player TV mx player live tv 14 10
2
Solitaire jeusc 53 30
3
hoichoi - Bengali Movies | Web Series | Music hoichoi 34 36
4
Free TV App: Free Movies, TV Shows, Live TV, News free tv online 31 10
5
Fulldive VR - Virtual Reality vitual reality 41 6
6
TED TV teď ≤5 24
7
Downloader by AFTVnews aaptoid 72 59
8
Starfall.com starfall 51 20
9
Hulu: Stream TV shows & watch the latest movies hulu 75 34
10
Cast to Chromecast Fire TV Android Smart TV ROKU quickest 48 18

These five keywords: “netflicpx”, “nafflix”, “ntflixs”, “natflixs”, “nexflique”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “MX Player TV”, “Solitaire”, “hoichoi - Bengali Movies | Web Series | Music”, “Free TV App: Free Movies, TV Shows, Live TV, News”, “Fulldive VR - Virtual Reality”, “TED TV”, “Downloader by AFTVnews”, “Starfall.com”, “Hulu: Stream TV shows & watch the latest movies”, “Cast to Chromecast Fire TV Android Smart TV ROKU”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “paw patrols”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “paw patrols