"paw patrol" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “paw patrol” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “box”, “telugu movies”, “e p f o”, “op gg”, “÷ 2”, “facebook app”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “paw patrol” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword paw patrol from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
paw patrols 63 13 246 107
rubble paw patrol 36 31 246 161
paw patrol games 35 13 231 120
paw patrol games free 32 18 250+ 145
paw patrol games for free 28 33 250+ 182

The search volume of the core keyword paw patrol in Google App Store reached 56, its difficulty level reached 11, and the number of apps related to it reached 247, among them, there are 93 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
PAW Patrol: Pups Runner pow patrols 63 15
2
PAW Patrol: A Day in Adventure Bay a day adventure bay ≤5 22
3
PAW Patrol: Air & Sea paw patrol air and sea adventures ≤5 14
4
Paw Ryder Phone - Call the pups! papi chulo 31 36
5
Puppy Rangers: Rescue Patrol puppy patrol games ≤5 10
6
Paw Ryder Moto Patrol Race 3D 447 23 28
7
Nick Jr. - Shows & Games nick jonas 56 46
8
Paw Coloring Puppy Patrol For Kids paw puppy patrol coloring ≤5 3
9
Pawy Coloring Book щенячий патруль раскраска 12 5
10
Patrulla cachorros canina Run los cachorros 18 7

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
youtubetm 100 70 249 241
youtub 100 54 250+ 201
yutupgo 100 47 249 199
uutb 100 46 249 200
yiutuber 100 43 250+ 193

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
YouTube youtuoob 100 68
2
YouTube Kids for Android TV мультиках 60 20
3
YouTube Kids youtoubu 100 30
4
YouTube for Android TV youtube goooo 58 27
5
Google Camera camera 61 94
6
YouTube Studio youtubestadio 63 41
7
Google googl 100 80
8
Hangouts hangouts 68 27
9
Music player - 10 bands equalizer Audio player though 46 43
10
FilmoraGo - Free Video Editor filmora 51 39

These five keywords: “youtubetm”, “youtub”, “yutupgo”, “uutb”, “yiutuber”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “YouTube”, “YouTube Kids for Android TV”, “YouTube Kids”, “YouTube for Android TV”, “Google Camera”, “YouTube Studio”, “Google”, “Hangouts”, “Music player - 10 bands equalizer Audio player”, “FilmoraGo - Free Video Editor”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “paw patrol”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “paw patrol