"pathology" App Store Keywords Research Case | ASOTools
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"pathology" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “pathology” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “one piece”, “company”, “dora la exploradora”, “calling app”, “plesiosaur”, “sorcery”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “pathology” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword pathology from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
psychopathology 28 18 250+ 110
speech language pathology 26 3 249 26
speech pathology 20 6 249 61
cytopathology 14 28 250+ 184
speech pathology australia 14 11 248 97

The search volume of the core keyword pathology in Google App Store reached 35, its difficulty level reached 29, and the number of apps related to it reached 250+, among them, there are 21 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Pathology by Dr. Sparsh Gupta pathologist 50 3
2
General Pathology robbins and cotran pathology ≤5 18
3
Rubin's Pathology: USMLE Q&A pathology game 6 25
4
Pathology pathoma 20 16
5
Clinical Pathology veterinary clinical pathology ≤5 30
6
Basic Pathology robbins and cotran pathology ≤5 18
7
Clinical Pathology Made Easy stool examination 11 17
8
General Pathology - PathoPhysiology, PathoAnatomy pathophysiology of disease ≤5 30
9
Pathology Dictionary Offline : Learn Basics pathology dictionary offline ≤5 30
10
Board Review Series - Pathology board review series ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
greys anantomy 66 18 249 102
one 61 85 250+ 115
ms. teams 60 22 250+ 122
parasites 60 16 249 88
one note 59 31 250+ 182

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Grey’s Anatomy Quiz - Guess all characters greys anatomy 54 37
2
Quiz Grey's Anatomy grey's anatomy wallpapers 24 10
3
ABC – Live TV & Full Episodes abc 69 75
4
Gray's Anatomy - Anatomy Atlas 2020 grays anatomy 43 26
5
Grey's Anatomy Stickers for whatsapp sticker de 50 sombras de grey ≤5 30
6
Grey's Anatomy - Guess Who? greys 66 12
7
Quiz Grey's Anatomy greys anatomy game 6 27
8
Guess Grey's grey's anatomy game ≤5 30
9
Internal Organs in 3D (Anatomy) organs 45 12
10
Gray's Anatomy Flash Cards gray's anatomy student edition ≤5 2

These five keywords: “greys anantomy”, “one”, “ms. teams”, “parasites”, “one note”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Grey’s Anatomy Quiz - Guess all characters”, “Quiz Grey's Anatomy”, “ABC – Live TV & Full Episodes”, “Gray's Anatomy - Anatomy Atlas 2020”, “Grey's Anatomy Stickers for whatsapp”, “Grey's Anatomy - Guess Who?”, “Quiz Grey's Anatomy”, “Guess Grey's”, “Internal Organs in 3D (Anatomy)”, “Gray's Anatomy Flash Cards”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “pathology”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “pathology