"party games" App Store Keywords Research Case | ASOTools
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"party games" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “party games” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “guava juice”, “spin the wheel”, “spider solitaire free”, “maze run”, “chrism”, “tempos”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “party games” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword party games from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
houseparty games 20 29 250+ 191
birthday party games 19 9 250+ 97
adult party games 18 8 250+ 84
party games for kids 16 15 250+ 154
birthday party games for adults 16 8 249 93

The search volume of the core keyword party games in Google App Store reached 37, its difficulty level reached 21, and the number of apps related to it reached 248, among them, there are 144 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Psych! The best party game to play with friends psych 48 45
2
Would You Rather? - Hardest Choice for Party Game this or that questions 34 16
3
Heads Up! - The Best Charades Game! heads up 50 32
4
Stickman Party: 1 2 3 4 Player Games Free (4) 63 19
5
Party Games: 2 3 4 Player Mini Games best party games pierre croce ≤5 27
6
Catch Phrase : Group Party Game catch phrase 35 22
7
Party Starter party starter 6 17
8
5 Second Guess - Group Game group games 29 29
9
🍺 Never Have I Ever: Dirty drink party the party sex game ≤5 18
10
Quick And Dirty - Party Game dirty doodles nsfw party game ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
discodc 83 30 250+ 234
doninor 80 36 244 160
doninos 80 26 248 128
patri 78 63 250+ 236
dominos 76 20 247 73

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Bunch: Group Video Chat & Party Games brunch 49 43
2
PlayStation Messages - Check your online friends p.s. messages 24 28
3
Messenger Kids – The Messaging App for Kids messenger kids 50 22
4
GIF Keyboard by Tenor tenor 44 33
5
Snapchat snapchat 83 46
6
Discord - Talk, Video Chat & Hang Out with Friends niscord 83 56
7
TeamSpeak 3 - Voice Chat Software teamspeak 41 43
8
Among Us among us 87 75
9
Destiny 2 Companion destiny 2 53 42
10
Narrator's Voice narrated 48 29

These five keywords: “discodc”, “doninor”, “doninos”, “patri”, “dominos”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Bunch: Group Video Chat & Party Games”, “PlayStation Messages - Check your online friends”, “Messenger Kids – The Messaging App for Kids”, “GIF Keyboard by Tenor”, “Snapchat”, “Discord - Talk, Video Chat & Hang Out with Friends”, “TeamSpeak 3 - Voice Chat Software”, “Among Us”, “Destiny 2 Companion”, “Narrator's Voice”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “party games”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “party games