"partnerships" App Store Keywords Research Case | ASOTools
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"partnerships" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “partnerships” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “vélo”, “google classroo”, “games girls”, “lionel messi”, “random number generator”, “koalas”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “partnerships” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword partnerships from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
public partnerships llc 13 30 247 196
ppl public partnerships 6 22 249 182
agropartnerships ≤5 30 250+ 110
acs school partnerships ≤5 30 250+ 30
whoeat partnerships ≤5 30 249 237

The search volume of the core keyword partnerships in Google App Store reached 50, its difficulty level reached 16, and the number of apps related to it reached 249, among them, there are 110 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Time4Care public partnerships llc 13 30
2
HSPapp sphere association ≤5 30
3
Partnership Dominoes partnership 32 20
4
My Partnerships ediffy ≤5 30
5
WHOEAT Partnerships whoeat partnerships ≤5 30
6
Mass General Brigham Patient Gateway gateway 40 57
7
Partnership Dominoes partnership 32 20
8
Rappi Partner Growth rappi growth ≤5 30
9
Spades Plus - Card Game spades 54 47
10
Agresocial منتجين ≤5 8

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
istergarm 100 27 249 138
whatsapp website 100 17 250+ 122
fobuk 100 30 249 244
hoogle classroom 95 24 249 112
googal classroom 95 21 249 107

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Instagram insatgram 100 51
2
Twitter twiiit 93 73
3
IGTV from Instagram - Watch IG Videos & Clips igtv 44 25
4
Boomerang from Instagram boomerang 55 50
5
Facebook fassabook 100 64
6
Layout from Instagram: Collage layout 51 44
7
BIGO LIVE–Live Stream, Live Chat, Go Live lives 63 42
8
Snapchat snapchat 83 47
9
Photo & Video Downloader for Instagram - Instake instgram downloader 61 12
10
Repost for Instagram - Regrann regann 38 43

These five keywords: “istergarm”, “whatsapp website”, “fobuk”, “hoogle classroom”, “googal classroom”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Instagram”, “Twitter”, “IGTV from Instagram - Watch IG Videos & Clips”, “Boomerang from Instagram”, “Facebook”, “Layout from Instagram: Collage”, “BIGO LIVE–Live Stream, Live Chat, Go Live”, “Snapchat”, “Photo & Video Downloader for Instagram - Instake”, “Repost for Instagram - Regrann”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “partnerships”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “partnerships