"partner" App Store Keywords Research Case | ASOTools
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"partner" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “partner” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “voyage”, “video application downloading”, “lilium”, “word generator”, “barbour”, “web”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “partner” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword partner from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
partnerships 50 16 249 110
partners 40 55 250+ 25
uber partners 36 19 249 155
healthy partner 34 13 250+ 91
partnership 32 18 250+ 124

The search volume of the core keyword partner in Google App Store reached 38, its difficulty level reached 56, and the number of apps related to it reached 249, among them, there are 30 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
MyPartner פרטנר 34 13
2
Partner CO CU Mobile Banking partner colorado credit union 14 24
3
Partners Mobile Banking partners 40 55
4
Fresha Partner (Shedul) shedul 22 23
5
Microsoft Partner Center sherweb 11 30
6
Partner chez partner ≤5 30
7
Partner Mobile® parnert 24 29
8
Expedia Group Partner Central expedia partnercentral 20 13
9
Restaurant Partner App restaurant skip the dishes 18 27
10
Helpling Partner helpr partner ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
expidia 68 23 250+ 125
teem vewar 68 17 250+ 102
teak viewer 68 15 249 87
team veiwer 68 8 250+ 56
teamviwer 68 7 250+ 45

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Expedia Hotels, Flights & Car Rental Travel Deals expedia 65 21
2
Expedia Group Partner Central expedia partnercentral 20 13
3
KAYAK Flights, Hotels & Cars kiak 63 54
4
Booking.com: Hotels, Apartments & Accommodation ooking 80 75
5
Cheap Flights and Hotel budget expedia 65 21
6
TripAdvisor Hotels Flights Restaurants Attractions tripad 66 37
7
trivago: Compare hotel prices tribago 66 21
8
Hotwire: Last Minute Hotel & Car hotwired 50 39
9
CheapOair: Cheap Flights, Cheap Hotels Booking App cheepoair 53 27
10
Cheap Flights & Airline Tickets aplicación para comprar boletos de avión ≤5 10

These five keywords: “expidia”, “teem vewar”, “teak viewer”, “team veiwer”, “teamviwer”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Expedia Hotels, Flights & Car Rental Travel Deals”, “Expedia Group Partner Central”, “KAYAK Flights, Hotels & Cars”, “Booking.com: Hotels, Apartments & Accommodation”, “Cheap Flights and Hotel budget”, “TripAdvisor Hotels Flights Restaurants Attractions”, “trivago: Compare hotel prices”, “Hotwire: Last Minute Hotel & Car”, “CheapOair: Cheap Flights, Cheap Hotels Booking App”, “Cheap Flights & Airline Tickets”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “partner”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “partner