"parties" App Store Keywords Research Case | ASOTools

"parties" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “parties” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “al ansari exchange”, “огонь и вода”, “excuses”, “الموسيقى”, “el observador”, “carne asada”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “parties” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword parties from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
birthday parties 36 5 250+ 76
third parties 29 21 250+ 184
kids birthday parties 23 8 250+ 86
games for parties 21 21 250+ 154
college parties 21 16 249 130

The search volume of the core keyword parties in Google App Store reached 35, its difficulty level reached 25, and the number of apps related to it reached 250+, among them, there are 198 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Norwex Parties norwex parties app 13 37
2
Party Popteenies Surprise - Rainbow Pop Fiesta party poppers 29 24
3
Math Crazy Teacher: Birthday Bash Badge Party Mod teacher math 21 3
4
Parchisi STAR Online leura mer 77 61
5
Little Panda: Princess Party princess party 9 9
6
Escape Game Party 新作 11 24
7
Stickman Party: 1 2 3 4 Player Games Free (4) 63 19
8
Beach Party Craft: Summer High School Adventure beach 51 70
9
Party Clicker — Idle Nightclub Game night clubs 51 21
10
Party in my Dorm: College Life Roleplay Chat Game party 46 74

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
netflicis 93 30 249 219
discodc 83 30 250+ 234
spotyfyty 82 30 250+ 226
ewvpn 80 68 249 248
doninor 80 36 244 160

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Netflix Movie | Hotstar movie Downloader 2020 horster download ≤5 30
2
Xfinity Stream xfinity 67 35
3
Podcast Addict addict 48 50
4
YouTube Kids youtoubu 100 30
5
Pluto TV - It’s Free TV tv 63 88
6
Spotify: Listen to new music, podcasts, and songs espoty fay 82 60
7
Hulu: Stream all your favorite TV shows and movies hulu 75 36
8
CBS - Full Episodes & Live TV cbs 61 46
9
Rokie - Remote for Roku netflicix 93 30
10
iQIYI Video – Dramas & Movies dramaq 53 5

These five keywords: “netflicis”, “discodc”, “spotyfyty”, “ewvpn”, “doninor”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Netflix Movie | Hotstar movie Downloader 2020”, “Xfinity Stream”, “Podcast Addict”, “YouTube Kids”, “Pluto TV - It’s Free TV”, “Spotify: Listen to new music, podcasts, and songs”, “Hulu: Stream all your favorite TV shows and movies”, “CBS - Full Episodes & Live TV”, “Rokie - Remote for Roku”, “iQIYI Video – Dramas & Movies”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “parties”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “parties