"paris" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “paris” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “tattooing”, “vegetales”, “24sata”, “wallpapper”, “meteo”, “zumiez”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “paris” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword paris from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
paris saint-germain 73 23 249 104
le parisien 60 18 250+ 171
les parisiens 60 16 250+ 104
paris time 43 10 250+ 108
météo paris 42 19 250+ 153

The search volume of the core keyword paris in Google App Store reached 50, its difficulty level reached 68, and the number of apps related to it reached 250+, among them, there are 53 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
City of Love: Paris parijs 28 5
2
Paris Eiffel Tower Lock Screen paris app lock ≤5 30
3
Paris Tower Wallpaper ????????❤️ paris wallpaper 29 17
4
Next Stop Paris - RATP next stop 14 21
5
PARIS City Guide, Offline Maps, Tickets and Tours paris tourisme 7 30
6
Paris live wallpaper latar belakang wallpaper hidup ≤5 8
7
The Eiffel Tower in Paris eiffel tower 34 37
8
Romantic Paris Tower Keyboard Theme lindo paris ≤5 12
9
Paris moulin rouge - paris ≤5 30
10
Theme Pink Paris Eiffel Tower eiffel tower theme ≤5 5

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
gamesaa 75 68 250+ 248
paris saint-germain 73 23 249 104
biedronka 65 30 248 152
elisabeth shue 63 63 250+ 246
mila kunis 60 55 249 226

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Clash of Clans clash of clans 61 37
2
Lords Mobile: Kingdom Wars lorde 46 46
3
8 Ball Pool pool 56 73
4
Super Mario Run mario 61 29
5
Miraculous Ladybug & Cat Noir mila kunis 60 55
6
Matchington Mansion tiffani thiessen 43 55
7
Candy Crush Saga candy crush 61 26
8
Vector vectors 55 11
9
Boxing Star boxing's 60 7
10
Jewels Magic: Mystery Match3 fragrant jewels 26 20

These five keywords: “gamesaa”, “paris saint-germain”, “biedronka”, “elisabeth shue”, “mila kunis”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Clash of Clans”, “Lords Mobile: Kingdom Wars”, “8 Ball Pool”, “Super Mario Run”, “Miraculous Ladybug & Cat Noir”, “Matchington Mansion”, “Candy Crush Saga”, “Vector”, “Boxing Star”, “Jewels Magic: Mystery Match3”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “paris”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “paris