"parental" App Store Keywords Research Case | ASOTools
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"parental" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “parental” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “remix dj”, “sbi online”, “angularjs”, “traductor”, “instagram hacker”, “bbk”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “parental” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword parental from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
parental portal 35 5 249 48
parental control 30 39 250+ 75
parental control app 30 13 250+ 82
parental advisory 29 19 250+ 149
nintendo switch parental controls 26 36 250+ 210

The search volume of the core keyword parental in Google App Store reached 41, its difficulty level reached 40, and the number of apps related to it reached 250+, among them, there are 78 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Nintendo Switch Parental Cont… switch control 29 16
2
Google Family Link for parents family 55 78
3
ESET Parental Control eset parental control 6 31
4
Parental Control App & Location Tracker - FamiSafe parental control app 30 13
5
Kids Place - Parental Control parental control 30 39
6
Parental Control - Screen Time & Location Tracker parental controls for iphone 26 13
7
Google Family Link for children & teens familylink 45 29
8
Parental Control Kroha - screen time, kids mode controle parental 16 8
9
MMGuardian Parental Control App For Parent Phone parent app 23 15
10
TVUsage - Digital Wellbeing & Parental Control tv usage - digital wellbeing and app lock ≤5 17

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
uutb 100 46 249 200
goggle classroom 95 25 250+ 117
google claasroom 95 23 250+ 109
goigle meets 83 57 248 227
giogle meet 83 56 248 226

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
YouTube youtubetm 100 70
2
Yubi Parental Control App | Safe Videos for Kids www.youtube.com/activate 34 8
3
YouTube Kids youtoubu 100 30
4
YouTube for Android TV youtube goooo 58 27
5
YouTube TV - Watch & Record Live TV yo utibe 100 30
6
YouTube Music - Stream Songs & Music Videos u tiube 100 30
7
Boomerang boomarange 51 36
8
Epic: Kids' Books & Educational Reading Library epic 65 79
9
YouTube Kids for Android TV мультиках 60 20
10
Pi Music Player - Free Music Player, YouTube Music слушай музыку 48 37

These five keywords: “uutb”, “goggle classroom”, “google claasroom”, “goigle meets”, “giogle meet”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “YouTube”, “Yubi Parental Control App | Safe Videos for Kids”, “YouTube Kids”, “YouTube for Android TV”, “YouTube TV - Watch & Record Live TV”, “YouTube Music - Stream Songs & Music Videos”, “Boomerang”, “Epic: Kids' Books & Educational Reading Library”, “YouTube Kids for Android TV”, “Pi Music Player - Free Music Player, YouTube Music”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “parental”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “parental