"palette" App Store Keywords Research Case | ASOTools
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"palette" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “palette” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “snake.io”, “notifying”, “oxford english dictionary”, “magic the gathering arena”, “game no internet”, “clinical”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “palette” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword palette from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
colour palette 51 7 250+ 57
colors palette 51 5 250+ 52
color palettes 51 5 250+ 40
paletteme 46 56 249 241
palettee 46 29 250+ 154

The search volume of the core keyword palette in Google App Store reached 36, its difficulty level reached 37, and the number of apps related to it reached 249, among them, there are 33 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Palette - Extract Real/Live colors from any photo colors palette 51 5
2
Pigments - Color Scheme Generator colour palette 51 7
3
Just Palette pinot's palette 26 29
4
Color Palette color swatches 24 3
5
Palette Pantone ???? Add color palettes to photos pantone studio 10 10
6
Color Palette - Extract/Create Colors & Gradients color design 18 8
7
Croma - Palette Manager color recognition chroma ≤5 30
8
Spektra - Colors & Palettes palettes - photo editor ≤5 30
9
Palette Home zimmer einrichtungen 14 4
10
BeColor: Color palettes paleta malo ≤5 20

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
painted 63 15 249 119
omstagram 62 38 250+ 192
colords 61 47 250+ 226
colous 61 35 250+ 188
coilor 61 28 250+ 182

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
ibis Paint X drawin 66 39
2
I Can Paint paint games 26 20
3
Paint Free - Drawing Fun painting 55 39
4
Paint Puzzle paintypuzzle ≤5 30
5
Paint By Number - Coloring Book & Color by Number paint by number 50 37
6
Infinite Painter painter 54 35
7
PaperColor como dibukar 39 6
8
Color Stories: coloring casino & paint art gallery ecolor story ≤5 30
9
Paint Splash: Splatter Art, Draw, Color artist paints 24 6
10
Paint Color : Coloring Games & Adult Coloring Book coloring paint 43 15

These five keywords: “painted”, “omstagram”, “colords”, “colous”, “coilor”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “ibis Paint X”, “I Can Paint”, “Paint Free - Drawing Fun”, “Paint Puzzle”, “Paint By Number - Coloring Book & Color by Number”, “Infinite Painter”, “PaperColor”, “Color Stories: coloring casino & paint art gallery”, “Paint Splash: Splatter Art, Draw, Color”, “Paint Color : Coloring Games & Adult Coloring Book”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “palette”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “palette