"pairs" App Store Keywords Research Case | ASOTools
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"pairs" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “pairs” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “genital”, “projectile motion”, “vigencia imss”, “meridiano”, “electronic signature”, “stocktwits”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “pairs” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword pairs from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
appliance repairs 41 16 250+ 88
phone repairs 41 11 250+ 86
pairscope 34 32 250+ 214
roof repairs 31 34 250+ 183
mobile phones repairs 23 5 250+ 59

The search volume of the core keyword pairs in Google App Store reached 36, its difficulty level reached 33, and the number of apps related to it reached 249, among them, there are 46 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Pairs: challenge your mind! pares 21 27
2
Match 3D - Matching Puzzle Game matching 51 53
3
Match Pairs 3D – Pair Matching Game match pairs 11 7
4
Memory games: Memory Match - a classic board games matching games 39 21
5
Matching games Memory games Pairs: Remembery remembering 30 18
6
Onnect - Pair Matching Puzzle onnect 52 54
7
Connect - Pair Matching Games connect3d ≤5 30
8
OLLECT - Pair Matching Game pair matching up ≤5 30
9
Pair Matching 3D Puzzle Game matching pair games free ≤5 30
10
Magical Pairs: Memory Game - Pair Matching Puzzle pairs: the game ≤5 5

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
soundloudi 75 36 250+ 189
ap tiode 72 30 249 194
musicr 65 40 250+ 206
onet 61 67 250+ 52
discoverable 61 45 250+ 198

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
BEATFLO makerlog ≤5 30
2
Islam cloud - Holy Quran Live Stream quran cloud ≤5 7
3
ForTunes - Analytics for Artists fortunes 39 9
4
MusicLink-Promote your music by one smart link promoted music 14 20
5
Spout: monochrome mission spout 22 41
6
Amazon Music: Stream and Discover Songs & Podcasts amazon music 63 31
7
My Mixtapez Music mixtape 34 23
8
Star Battle Infinity starbattle 9 18
9
Audius Music musicus 6 20
10
HappyCats games for cats happycats games for cats ≤5 30

These five keywords: “soundloudi”, “ap tiode”, “musicr”, “onet”, “discoverable”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “BEATFLO”, “Islam cloud - Holy Quran Live Stream”, “ForTunes - Analytics for Artists”, “MusicLink-Promote your music by one smart link”, “Spout: monochrome mission”, “Amazon Music: Stream and Discover Songs & Podcasts”, “My Mixtapez Music”, “Star Battle Infinity”, “Audius Music”, “HappyCats games for cats”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “pairs”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “pairs