"paint color" App Store Keywords Research Case | ASOTools
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"paint color" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “paint color” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “onx”, “youtube converter mp4”, “dish anywhere”, “cvs caremark”, “traducteur anglais francais”, “winds”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “paint color” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword paint color from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
color paint 43 15 250+ 117
color wall paint 36 30 250+ 79
house paint color 34 11 250+ 91
house paint colors 34 30 250+ 72
paint colors 31 11 250+ 109

The search volume of the core keyword paint color in Google App Store reached 40, its difficulty level reached 18, and the number of apps related to it reached 250+, among them, there are 107 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Paint Color : Coloring Games & Adult Coloring Book coloring paint 43 15
2
Paint Color: Color by Number color by number paint art star coloring pages ≤5 30
3
Fun Color:Coloring Games & Happy Color by Number color apps 23 19
4
Project Color - The Home Depot room color 39 11
5
ColorPlanet: Oil Painting Color by Number Free painting colour 43 15
6
Paint By Number - Coloring Book & Color by Number paint by number 50 37
7
Paint Color: Coloring by Number for Adults new paint color by number 2020 ≤5 4
8
Colorscapes - Color by Number & Paint by Number color 60 91
9
Paint Color - Paint color by number, coloring book coloryou ≤5 9
10
ColorSnap® Visualizer sherwin williams 53 41

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
hope depot 87 33 250+ 169
home deopt 87 32 250+ 162
home depot 79 34 250+ 161
the home depot 69 36 250+ 170
draeing 66 31 250+ 195

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
The Home Depot home deopt 87 32
2
Project Color - The Home Depot room color 39 11
3
Workforce Tools workforce 43 42
4
Specialty Trades home depot pro 22 28
5
US Shop Online: Coupons, Deals for Online Shopping store online shopping 11 12
6
Pro Referral porch pro 6 8
7
Coupons for Home Depot by Couponat rapidpass app home depot ≤5 21
8
Multifamily wilmar 28 45
9
Designer for Home Depot kitchen design app home depot ≤5 30
10
Office Depot® For Business office depot business 27 37

These five keywords: “hope depot”, “home deopt”, “home depot”, “the home depot”, “draeing”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “The Home Depot”, “Project Color - The Home Depot”, “Workforce Tools”, “Specialty Trades”, “US Shop Online: Coupons, Deals for Online Shopping”, “Pro Referral”, “Coupons for Home Depot by Couponat”, “Multifamily”, “Designer for Home Depot”, “Office Depot® For Business”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “paint color”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “paint color