"outlook 365" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “outlook 365” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “comedies”, “bado”, “today weather”, “canales”, “negeri”, “bi”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “outlook 365” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword outlook 365 from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
outlook 365 login 50 36 248 184
office 365 outlook 40 28 247 160
outlook office 365 login 38 31 249 180
office 365 login outlook 38 27 247 151
microsoft outlook 365 38 20 249 139

The search volume of the core keyword outlook 365 in Google App Store reached 75, its difficulty level reached 26, and the number of apps related to it reached 250+, among them, there are 144 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Microsoft Outlook: Organize Your Email & Calendar hot maill 100 30
2
All Mails - Email for Gmail, Outlook, Yahoo Mail office365/outlook 50 31
3
Office Delve - for Office 365 delve 29 36
4
Microsoft 365 Admin office 365 admin 22 32
5
Email App for Hotmail, Outlook & Office 365 email app for hotmail outlook and office 365 ≤5 9
6
Microsoft Planner planner 57 71
7
Microsoft OneDrive onesrive 73 41
8
Email for Outlook, Hotmail hotmail massenger 16 20
9
Microsoft Office: Word, Excel, PowerPoint & More office.365 83 30
10
Email App for Any Mail juno email on the web 21 31

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
giamail 100 74 249 247
wheather 100 33 250+ 190
climas 100 32 250+ 183
wather 100 31 250+ 185
amaxon 100 28 247 122

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Gmail gmail 93 48
2
Google Drive google drivs 85 42
3
Google Duo - High Quality Video Calls apinoide 72 65
4
Tinder - Dating, Make Friends and Meet New People tinder 75 29
5
Google Translate gooletranslet 100 35
6
Happy Color™ – Color by Number colour 48 47
7
Hungry Shark Evolution shark 57 71
8
Roblox roblocxx 88 63
9
SoundCloud - Play Music, Audio & New Songs spundcloud 75 49
10
Google Chrome: Fast & Secure chrome 76 45

These five keywords: “giamail”, “wheather”, “climas”, “wather”, “amaxon”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Gmail”, “Google Drive”, “Google Duo - High Quality Video Calls”, “Tinder - Dating, Make Friends and Meet New People”, “Google Translate”, “Happy Color™ – Color by Number”, “Hungry Shark Evolution”, “Roblox”, “SoundCloud - Play Music, Audio & New Songs”, “Google Chrome: Fast & Secure”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “outlook 365”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “outlook 365