"otome" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “otome” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “trucos gta 5”, “freezing”, “tatuajes para mujeres”, “snow white”, “compound interest calc”, “hair salons”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “otome” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword otome from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
gotomeetings 55 32 250+ 165
gotomeeting 54 41 249 182
spectrophotometer 36 33 250+ 183
otome game 32 37 250+ 185
otome games 29 22 250+ 184

The search volume of the core keyword otome in Google App Store reached 35, its difficulty level reached 47, and the number of apps related to it reached 250+, among them, there are 177 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Obey Me! - Anime Otome Dating Sim / Dating Ikemen beelzebub 43 32
2
Dangerous Fellows: your Thriller Otome game daisuke 38 48
3
A3! Otome Anime Game daisuke kanbe 38 51
4
Ikemen Vampire Otome Games vampire knight 39 28
5
Nightmare Harem: Free Otome Games English harem 39 26
6
Honey Magazine - Free otome dating sim okko 32 31
7
Havenless - Your Choice Otome Thriller Game havenless 14 29
8
Soul of Yokai: Otome Romance Game youkai 19 28
9
Ikemen Revolution: Otome Game revolutionary love 36 43
10
First Love Story【otome・yaoi・yuri】otaku dating sim yuri 42 28

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
animet 73 20 250+ 139
mangogo 70 42 250+ 210
twlight 61 39 250+ 196
twilights 61 24 250+ 134
twight 61 17 250+ 113

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Midnight Cinderella:Otome Anime Game midnight cinderella 12 18
2
Dream Girlfriend ainme 56 15
3
Bungo Stray Dogs: Tales of the Lost nanime 46 30
4
Ikemen Sengoku Otome Anime Game ikemen sengoku 19 15
5
Love Live! School idol festival- Music Rhythm Game love live 38 40
6
Game of Dice game of dice 28 13
7
THE ALCHEMIST CODE alchemist 39 26
8
Dragalia Lost dragalia lost 34 42
9
Animate free! minecraft animation 25 13
10
VRV: Different All Together vrv 49 44

These five keywords: “animet”, “mangogo”, “twlight”, “twilights”, “twight”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Midnight Cinderella:Otome Anime Game”, “Dream Girlfriend”, “Bungo Stray Dogs: Tales of the Lost”, “Ikemen Sengoku Otome Anime Game”, “Love Live! School idol festival- Music Rhythm Game”, “Game of Dice”, “THE ALCHEMIST CODE”, “Dragalia Lost”, “Animate free!”, “VRV: Different All Together”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “otome”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “otome