"order food online" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “order food online” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “english chinese translator”, “pokemon the game”, “droppers”, “10 000”, “truk oleng”, “carrots”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “order food online” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword order food online from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
ozfoodhunter-order food online ≤5 30 250+ 244
eat247 - order food online ≤5 30 250+ 115
foodhub - order food online ≤5 27 249 234
box8 - order food online food delivery app ≤5 25 249 228
thuisbezorgd.nl - order food online ≤5 23 249 210

The search volume of the core keyword order food online in Google App Store reached 33, its difficulty level reached 24, and the number of apps related to it reached 250+, among them, there are 102 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Grubhub: Local Food Delivery & Restaurant Takeout grubhub 67 35
2
All in One Food Delivery App | Order Food Online jollebe 55 18
3
Uber Eats: Order Food Delivery uber eats 74 30
4
DoorDash - Food Delivery door dash 73 32
5
Postmates - Local Restaurant Delivery & Takeout postmates 60 37
6
foodpanda - Local Food Delivery foodlanda 58 24
7
Swiggy Food Order | Online Grocery | Delivery App swiggy 48 35
8
goPuff: Drink & Food Delivery gopuff 47 33
9
Takeaway.com - Order Food takeaway 35 52
10
zomato - online food delivery & restaurant reviews zomato 51 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
almart 88 40 250+ 195
wallmart 88 31 249 165
@walmart 88 28 248 167
wal mart 88 20 248 132
nearest restaurants 87 19 250+ 115

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
AlMart المارت يومارك 18 38
2
Walmart Shopping & Grocery ealmart 88 38
3
Fordeal - shop everything for you فورديل 32 29
4
All in one shopping app shoppers+ lakeside collection catalog 14 25
5
Walmart InHome Delivery hw delivery app ≤5 30
6
AjMall - Online Shopping Store ajmall 19 20
7
AL-MART – Online Grocery Shopping App(Okhla) almart الامارات ≤5 30
8
All in One Online Shopping App- All Shopping Apps tecanta ≤5 12
9
Sales shopping - cheap clothes, discount, sales cheap clothes 25 11
10
Lulu Shopping lulu 48 47

These five keywords: “almart”, “wallmart”, “@walmart”, “wal mart”, “nearest restaurants”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “AlMart المارت”, “Walmart Shopping & Grocery”, “Fordeal - shop everything for you”, “All in one shopping app shoppers+”, “Walmart InHome Delivery”, “AjMall - Online Shopping Store”, “AL-MART – Online Grocery Shopping App(Okhla)”, “All in One Online Shopping App- All Shopping Apps”, “Sales shopping - cheap clothes, discount, sales”, “Lulu Shopping”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “order food online”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “order food online