"oral b" App Store Keywords Research Case | ASOTools
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"oral b" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “oral b” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “recordings”, “password manager'”, “bones”, “jaguar xf”, “easy drawing”, “substances”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “oral b” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword oral b from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
oral-b toothbrush 33 30 250+ 185
oral b genius 30 44 250+ 230
oral b genius x 24 40 249 219
braun oral b 21 36 250+ 207
oral-b app 14 21 250+ 166

The search volume of the core keyword oral b in Google App Store reached 45, its difficulty level reached 28, and the number of apps related to it reached 250+, among them, there are 196 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Oral-B braun 35 33
2
Oral-B Fun Zone fun zone oral b ≤5 20
3
Oral-B Connect: For Guide + Sense Brushing Systems oral-b connect: smart system ≤5 30
4
Disney Magic Timer by Oral-B brush teeth 31 7
5
Brush Up brush 35 39
6
Dental Coach - White smile and healthy teeth oral hygiene 19 7
7
Philips Sonicare For Kids toothbrushes 25 12
8
Philips Sonicare phillips sonicare 43 47
9
Toothbrush Timer toothbrush timer - 2 min ≤5 8
10
Colgate Connect colgate connect ≤5 27

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
wheather 100 32 250+ 193
wather 100 32 250+ 189
climas 100 32 250+ 183
waethar 100 30 250+ 205
fobuk 100 30 249 244

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Weather Forecast & Snow Radar: The Weather Channel wather 100 32
2
Weather forecast climas 100 32
3
Weather by WeatherBug: Live Radar Map & Forecast wearthe 100 31
4
AccuWeather: Live weather radar & local forecast погоду 88 32
5
Weather forecast previsão do tempo 82 30
6
1Weather : Forecasts, Widgets, Snow Alerts & Radar iweather 62 22
7
MyRadar Weather Radar radar 55 74
8
Weather & Widget - Weawow eye in sky 33 29
9
Local Weather - Weather Widget local weather 43 30
10
Weather Forecast & Accurate Local Weather & Alerts free weather application ≤5 11

These five keywords: “wheather”, “wather”, “climas”, “waethar”, “fobuk”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Weather Forecast & Snow Radar: The Weather Channel”, “Weather forecast”, “Weather by WeatherBug: Live Radar Map & Forecast”, “AccuWeather: Live weather radar & local forecast”, “Weather forecast”, “1Weather : Forecasts, Widgets, Snow Alerts & Radar”, “MyRadar Weather Radar”, “Weather & Widget - Weawow”, “Local Weather - Weather Widget”, “Weather Forecast & Accurate Local Weather & Alerts”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “oral b”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “oral b