"online spades" App Store Keywords Research Case | ASOTools
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"online spades" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “online spades” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “doubt”, “aeroe”, “gentle”, “positive singles”, “electric”, “cuts”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “online spades” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword online spades from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
spades online 30 13 250+ 117
spades online free 26 12 250+ 120
spades card games online 6 8 250+ 107
spades online card game ≤5 7 250+ 102
spades royale - play free spades cards game online ≤5 14 250+ 158

The search volume of the core keyword online spades in Google App Store reached 33, its difficulty level reached 12, and the number of apps related to it reached 250+, among them, there are 114 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Spades Plus - Card Game spades 54 46
2
Spades online - spades plus friends, play now! ♠️ spades with friends 11 10
3
Spades Free - Multiplayer Online Card Game spades multiplayer 6 10
4
Spades Royale -Best Social Card Game spared 34 44
5
VIP Spades - Online Card Game vip spades 20 14
6
Spades chancellor 34 47
7
Spades Online black spades game ≤5 30
8
Spades - Play Free Online Spades Multiplayer solitaire free – spades plus hearts card game ≤5 17
9
Spades Free: Card Game Online and Offline prognose tricktaking cardgame ≤5 30
10
Spades Online - Ace Of Spade Cards Game ace card game multiplayer online ≤5 8

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
shien 80 29 250+ 179
s h e i n 80 26 250+ 171
shein 78 28 250+ 166
·solitaire 72 23 250+ 139
solitaire・ 72 23 250+ 139

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
SHEIN-Fashion Shopping Online s h e i n 80 26
2
Guide for Shein - Fashion Online Shopping Platform fashion women clothing online ≤5 4
3
Nike nike 76 31
4
Forever 21 - The Latest Fashion & Clothing 21 forever 65 33
5
H&M - we love fashion henm 83 59
6
ZAFUL - My Fashion Story zafal 55 40
7
ROMWE - Daily Outfit Fashion romwe 58 34
8
Shein Online Shopping All in One App shein-fashion shopping online 20 13
9
Victoria’s Secret victories secret 72 41
10
Shine On - Women's fashion shine on limited ≤5 30

These five keywords: “shien”, “s h e i n”, “shein”, “·solitaire”, “solitaire・”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “SHEIN-Fashion Shopping Online”, “Guide for Shein - Fashion Online Shopping Platform”, “Nike”, “Forever 21 - The Latest Fashion & Clothing”, “H&M - we love fashion”, “ZAFUL - My Fashion Story”, “ROMWE - Daily Outfit Fashion”, “Shein Online Shopping All in One App”, “Victoria’s Secret”, “Shine On - Women's fashion”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “online spades”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “online spades