"onet" App Store Keywords Research Case | ASOTools
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"onet" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “onet” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “cursing”, “exchanging”, “out back”, “icai”, “ms teams”, “nfl scores”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “onet” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword onet from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
onet pl 60 12 250+ 85
onet.pl 60 5 194 47
dronet 58 62 250+ 250
monetary converter 53 7 250+ 68
immonet 51 27 248 154

The search volume of the core keyword onet in Google App Store reached 61, its difficulty level reached 67, and the number of apps related to it reached 250+, among them, there are 52 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Onet 3D - Classic Link Puzzle onit 34 10
2
Onet - Connect & Match Puzzle boombox 34 29
3
Onet Animals - Puzzle Matching Game animal puzzle matching ≤5 7
4
Onet – wiadomości, pogoda, sport onet pl 60 12
5
Onet 2020 Classic Deluxe one nest deluxe ≤5 17
6
Onet Deluxe onet deluxe 2003 ≤5 30
7
Onet Classic Animals paopao 21 27
8
Onet Connect onet connect 2016 ≤5 30
9
Onet Stars: Match & Connect Pairs connect all the stars ≤5 30
10
Onet 3D: Connect 3D Pair Matching Puzzle food connect 3d ≤5 7

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
programy tv 68 17 250+ 146
onet pl 60 12 250+ 85
onet.pl 60 5 194 47
wiadomości 53 46 250+ 203
onnect 52 54 249 90

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Program TV - Onet program tv 43 20
2
Program TV Telemagazyn program telewizyjny 36 16
3
TV Guide Smart tv program 41 23
4
WP Pilot - telewizja internetowa online wp 82 74
5
Program TV - Kropka TV program tv - kropka tv ≤5 30
6
TV program tv sporedi 38 30
7
Polska Tv Free - Telewizja bezpłatnie tv republika 38 21
8
Pluto TV - It’s Free TV tv 63 88
9
TV Polska Online tvp kultura 2 ≤5 12
10
TV program Blesk.cz tv program blesk.cz ≤5 30

These five keywords: “programy tv”, “onet pl”, “onet.pl”, “wiadomości”, “onnect”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Program TV - Onet”, “Program TV Telemagazyn”, “TV Guide Smart”, “WP Pilot - telewizja internetowa online”, “Program TV - Kropka TV”, “TV program”, “Polska Tv Free - Telewizja bezpłatnie”, “Pluto TV - It’s Free TV”, “TV Polska Online”, “TV program Blesk.cz”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “onet”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “onet