"oil" App Store Keywords Research Case | ASOTools
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"oil" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “oil” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “allergy”, “mazinger z”, “add-ons”, “general lee”, “dota 2”, “stop motion”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “oil” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword oil from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
pubg moile 73 23 250+ 152
doily motion 63 30 250+ 162
coilor 61 28 250+ 182
toilets 56 9 250+ 24
soiltare 55 32 250+ 211

The search volume of the core keyword oil in Google App Store reached 38, its difficulty level reached 58, and the number of apps related to it reached 250+, among them, there are 55 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Idle Oil Tycoon: Gas Factory Simulator petróleo 43 15
2
Oil Well Drilling drilling 30 13
3
Oil Hunt 2 - Birthday Party oil hunt 2 - birthday party ≤5 30
4
Petroleum - Explore, drill & sell! oligarchy 45 46
5
Oil Tycoon 2 - Idle Clicker Factory Miner Tap Game oil tycoon 2 idle ≤5 25
6
Oil Tycoon - Idle Tap Factory & Miner Clicker Game 게임은 버프빨 ≤5 22
7
Oil Hunt oilman 6 28
8
Idle Oil Tycoon idle oil ≤5 15
9
Idle Oil Industry - Black Gold juegos de petroleros ≤5 12
10
Oil Mining Factory: Petroleum Refinery Tycoon Sim petroleo venezolano 9 35

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
colords 61 47 250+ 226
coilor 61 28 250+ 182
clolr 61 27 250+ 180
color 60 91 250+ 175
aluminum 53 30 249 116

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Colorscapes - Color by Number & Paint by Number clolr 61 27
2
Color Switch cloor 61 16
3
Color by Number - No.Draw juegos de pinitar 29 22
4
Color Puzzle Game - Hue Color Match Offline Games цвета 29 24
5
Color Card Pro - picture color match, color wheels color challenger 6 9
6
Color Touch Free pattern drawing 28 10
7
Paint Color: Color by Number color by number paint art star coloring pages ≤5 30
8
Colors colourlovers 24 12
9
Color Fill 3D colourful 36 25
10
Color By Number, Glitter coloring book Girly Color color by number paint coloring book - girly color ≤5 5

These five keywords: “colords”, “coilor”, “clolr”, “color”, “aluminum”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Colorscapes - Color by Number & Paint by Number”, “Color Switch”, “Color by Number - No.Draw”, “Color Puzzle Game - Hue Color Match Offline Games”, “Color Card Pro - picture color match, color wheels”, “Color Touch Free”, “Paint Color: Color by Number”, “Colors”, “Color Fill 3D”, “Color By Number, Glitter coloring book Girly Color”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “oil”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “oil