"offroa" App Store Keywords Research Case | ASOTools
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"offroa" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “offroa” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “winery”, “markiplier”, “bins”, “fastrak”, “golf range finder”, “change background of photo”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “offroa” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword offroa from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
offroad 41 64 250+ 149
offroad outlaws 40 19 250+ 171
offroad games 25 14 250+ 161
offroad outlaw 24 16 250+ 173
car offroad 24 13 250+ 152

The search volume of the core keyword offroa in Google App Store reached 39, its difficulty level reached 62, and the number of apps related to it reached 250+, among them, there are 139 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Offroad Outlaws can am 50 54
2
Gigabit Off-Road gigibit 24 39
3
Off The Road - OTR Open World Driving on the road again 29 21
4
Offroad Legends 2 offroad legends 9 9
5
Spintrials Offroad Car Driving & Racing Games 2020 biler 26 16
6
onX Offroad GPS Trails: Jeep, 4x4, ATV, SxS, UTV david hayter 21 44
7
Ultimate Offroad Simulator the ultimates 16 22
8
[PROJECT:OFFROAD] projecr 48 21
9
4x4 Mania: SUV Racing 4x4 39 63
10
Offroad online (Reduced Transmission HD 2019 RTHD) rthd 11 20

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
fhesbok 100 30 249 24
jeeps 65 4 250+ 66
rancerover 63 55 250+ 227
jeep 56 63 250+ 53
cadilac 56 26 250+ 153

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Offroad 4x4 Stunt Extreme Racing sufficient 46 49
2
Portal from Facebook portal 53 68
3
Facebook Gaming gaking 55 49
4
Facebook Ads Manager business manager for facebook 50 30
5
Facebook faceb 100 79
6
Hill Top Racing Mania hilltop racing mania ≤5 30
7
Tractor Farming Simulator USA attracted 56 25
8
Crazy Mega Ramp Impossible Stunts 2020 basquiat 45 47
9
Commando Adventure Simulator normally 46 27
10
Video Downloader for Facebook Video Downloader fvideo downloader 66 30

These five keywords: “fhesbok”, “jeeps”, “rancerover”, “jeep”, “cadilac”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Offroad 4x4 Stunt Extreme Racing”, “Portal from Facebook”, “Facebook Gaming”, “Facebook Ads Manager”, “Facebook”, “Hill Top Racing Mania”, “Tractor Farming Simulator USA”, “Crazy Mega Ramp Impossible Stunts 2020”, “Commando Adventure Simulator”, “Video Downloader for Facebook Video Downloader”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “offroa”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “offroa